Tag: Marketing

Relatable characters drinking your wine is a great way to reach target customers. By Melanie Young In the Netflix series, Dead to Me, Jen, a grieving widow, and Judy, a free-spirited artist, bond over...

Adding video and AI to your winery marketing may be easier than you think. By Laurie Wachter   The world of marketing sometimes feels like it’s spinning out of control. New social media channels,...

Sharing an experience creates new and loyal customers.  By Melanie Young   Sponsoring events can bring new customers to your wine brand through product sampling and social engagement. What’s...

Consider how an influencer will relate to your brand image and customers.  By Melanie Young “Influencer” is a marketing term that’s recently exploded as fast and forcefully as the pop of a champagne...

Leveraging widely recognized but under-utilized events can help initiatives that might otherwise get lost in a broad marketing blitz get a foothold. By Kathleen Willcox  It’s no secret that people...

Wine Sales Symposium offered insights and concrete examples about boosting sales in a falling market and attracting new and emerging consumers. By Laurie Wachter Last week’s Wine Industry Sales Symposium...

Here are a few ways you can incorporate ChatGPT and other AI tools into your business model. By Nathan Westfall We’ve all seen firsthand how technology can impact and propel businesses forward....

The top issue keeping winery owners and marketers up at night is how to future-proof their brands. Everyone has read the articles warning wineries that their sales will slip if they don’t find a way to...

Wine’s Most Inspiring People badge As has become a January  tradition, Wine Industry Advisor has again chosen 10 individuals from within the wine industry who showcase leadership, innovation,...

The All-New WineDirect is the most advanced all-in-one platform for any winery looking to increase its DTC sales and create engaging consumer experiences. By bringing together the best commerce solutions...