How a Time-Tested Segmentation Strategy Can Maximize Your DTC Potential
By Alex Caffarini
In an April 28 article, I discussed how wineries can harness analytics to thrive amid uncertainty. One customer...
A poorly designed website isn’t just an eyesore. It’s a missed opportunity to connect, convert and educate.
By Malin Dubets, Katelyn Peterson and Leia Reedijk
Here’s a hard truth: winery websites tend...
Wine Sales Symposium 2025’s roundtable of writers and PR experts explores how storytelling and publicity can shift the narrative.
By Laurie Wachter
Does media coverage really help sell wine?
That’s...
Wine clubs should have two budget reports, because clubs (generally) don’t pay as many operating costs as the tasting room.
By Craig Root
First of all, I am a huge fan of wine clubs.
In addition...
The Los Angeles International Wine & Spirits Challenge brings winning wines and spirits to a diverse and discerning audience.
By Alexandra Russell
As the wine and spirits industry faces the...
VinterActive’s compliant SMS marketing tools for wine/beer/spirits help merchants delight their customers and grow sales by engaging consumers with personalized text messaging.
Our PreferencePro...
Visit OrderPort’s booth at the Unified Wine & Grape Symposium to see our redesigned POS, built for speed and simplicity. Our all-in-one DTC platform features 6 flexible wine club models, branded webstores,...
Do you want an all-in-one DTC sales system that runs completely in the cloud? That’s what I will be exhibiting at our booth. Easily change from back-office to POS by changing browser...
No one picks up the phone anymore. And it’s harder than ever to get your emails delivered and opened. But it is still possible to reach your customers…everyone reads their text messages. Other industries...
WHY WISE? WISE – which stands for Wine Industry Sales Education – we believe a rising tide lifts all boats and that the wine industry deserves strong leaders, healthy teams, DTC mastery and winery success....
Can marketing campaigns and positive press save the wine industry?
Sometime next year, the Wine Institute will do something it hasn’t done in decades: launch a wine marketing campaign.
“Wine Institute...
Wine Industry Champion Jana McKamey: Leveraging Farming and Diplomacy to Help Oregon Wineries Thrive
“We’re educating lawmakers on the contribution our industry makes to the state and on our values.” —Jana McKamey, Oregon Winegrowers Association
By Laura Ness
The scion of sugar beet farmers going...
Want to learn about younger wine consumers? Watch and listen.
By Randy Caparoso (with Anna Delgado)
“When was the last time a wine writer sat down to have a glass with a young person?”
Anna...
Communication is key if you want to attract new customers — and retain existing ones.
By Kathleen Willcox
First you need to sell your wine. Next you need to retain your customer. The link between...
Where is Taylor Swift when wine needs her?
By Jeff Siegel
Is the cure for what ails wine as simple as a couple of A-list celebrity brands? In other words, where is Taylor Swift when wine needs her?
“Sure,...
We possess the power to unleash the magic of wine if we all work together.
By Jim Trezise
WineAmerica’s website has three key sections for three key audiences: “Compliance Matters,”...
