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WineAmerica: Let’s Get to Work Unleashing the Magic of Wine

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We possess the power to unleash the magic of wine if we all work together.   By Jim Trezise   WineAmerica’s website has three key sections for three key...

Connect with Unified Exhibitors and Enter to WIN

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Wine Industry Network (WIN) THE leading business to business resource for the North American wine industry is offering a new way to connect with...

Enavate Provides Automation, Efficiency and Security That Scales to Your Business...

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Enavation Cloud: VinPoint Wine Management gives winery businesses of all sizes the power to modernize operations, simplify processes and grow revenue while focusing on...

Commerce7 Is the Modern Commerce Platform for Wineries

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Come chat with the Commerce7 team at booth #2018 to learn more about our modern commerce platform for wineries, and why our Ecommerce is...

Innovation in a Box: 100% Sustainable Wine Shipping Packaging

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Los Angeles-based Bay Cities Packaging & Design, in partnership with Cruz Foam, crafted an innovative 100% sustainable wine bottle shipping package for wineries and...

RedChirp’s Texting Takeover: Why Wineries Are All in

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No one picks up the phone anymore. And it’s harder than ever to get your emails delivered and opened. But it is still possible...

How to Use the Manifest Chill-O-Meter for the Perfect Wine Experience

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The Chill-O-Meter, a patented and reversible device, provides wine enthusiasts with an intuitive and reliable method to determine the optimal temperature for serving their...

New Release: PreferencePro™ SMS Wine Marketing

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Visit Booth #616 to see the industry’s only text messaging system powered by SimpleTexting, ChatGPT. and the award-winning wine marketing intelligence of PreferencePro automated...

Innovative Platform Redesign Optimizes DTC Sales Opportunities for Wine Industry

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WineDirect, the industry leader in terms of providing its global customer base with end-to-end sales solutions from ecommerce to fulfillment, has announced a redesigned...

Lights, Camera, Action! Land Your Brand in TV and Film

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Relatable characters drinking your wine is a great way to reach target customers. By Melanie Young In the Netflix series, Dead to Me, Jen, a grieving...

Reels and Algorithms: Marketing Goes High Tech

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Adding video and AI to your winery marketing may be easier than you think. By Laurie Wachter   The world of marketing sometimes feels like it’s spinning...

Engage Your Customers and Build Relationships Through Event Sponsorships

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Sharing an experience creates new and loyal customers.  By Melanie Young   Sponsoring events can bring new customers to your wine brand through product sampling and social...

Beyond the Numbers: Building a Successful Wine Influencer Collaboration

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Consider how an influencer will relate to your brand image and customers.  By Melanie Young “Influencer” is a marketing term that’s recently exploded as fast and...

Celebrate Everything: Get More From Marketing Around Under-the-Radar Holidays and Causes

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Leveraging widely recognized but under-utilized events can help initiatives that might otherwise get lost in a broad marketing blitz get a foothold. By Kathleen Willcox  It’s...

Revolutionizing Wine Sales and Marketing: Insights, Strategies and the Role of...

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Wine Sales Symposium offered insights and concrete examples about boosting sales in a falling market and attracting new and emerging consumers. By Laurie Wachter Last week's...
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