Positive supplier relationships have always been important in the wine industry, but even more so during tough economic times. With increased global competition and pressure to reduce costs, wineries often...
Writer Jim Brumm
Are you getting all you can from your tasting room?
The most profitable way to sell wine has always been to sell it directly to the consumer. When you add middlemen such as distributors...
Writer Jim Brumm
Wine Industry Trade Show season is fast approaching. For exhibitors, trade shows are an opportunity to showcase new products, advances and innovations, and to connect with thousands of...
We recently celebrated the completion of our 175th wine industry related promotional video and had several people ask us what the “secret” is to creating something that’s actually effective...
WineIndustryNetwork.com Expands to Offer Full Service Video Marketing & Production.
It’s interesting these days to look at the results of wine competitions around the country that are open for entry to national and, in some cases, international wines. These days we are seeing a much larger...
It seems that the question most asked these days about social networking is whether or not wineries are actually getting visitors into their tasting rooms or into restaurants and retail stores to buy wine...
Elizabeth Slater- Founder & Vice President of WIN
My friend John says often, “We are known to the world by the stories that we tell… I love telling stories and I love hearing stories. In my...
The overwhelmingly positive response generated by our weekly news e-mails has led to the evolution of the Wine Industry Network News!
Introducing… LINK
LINK is category specific so you choose and...
Do you need to get your winery, brand, or business involved in Social Media just because everyone else is?
The better questions to ask are: How do I find out what is being said about us online and how...
“Dont think. Thinking is the enemy of creativity…”– Ray Bradbury
Being creative in your business and differentiating your winery, vineyard, product or service from others, is not...
Thick, heavy directories were once a mainstay for B-to-B marketers trying to reach peers and prospects within their sector. They all had at least one such well-worn book on their desks.
The winery and...
I was sitting on a plane recently surrounded by people either banging away on their laptop or “thumbing” through their phone and it got me thinking about the wine industry’s relationship with technology....
Joining a wine club can enrich people’s lives. Though most wine club brochures and web information concentrate on the concrete things that people get when they join the wine club, without including the...
For the last two years, like just about everyone I know, I’ve been friending, posting, and indulging in a lot of general voyeurism on Facebook, but mostly trying to figure out how to use this channel to...
No…you don’t really need a video, but one of the greatest characteristics of our industry (lucky for us) is the curiosity our customers have about day to day life at the winery. For those that are fortunate...
