Tag: DTC

Five questions every winery should be able to answer about its imagery before the next selling season. For most wineries, the visual library is the part of the operation no one owns. It accumulates....

By Alex Caffarini Most wineries don’t lose wine club members overnight – they lose them slowly, months before cancellation formally happens. As wine sales continue to decline, wineries are doubling down...

By Ian Axford, Merchant Cost Consulting With margins tightening across the wine industry, from rising production costs to increased competition in direct-to-consumer (DTC) channels, many wineries are...

Bottle360 is known for its robust and intuitive functionality and its 360 degree approach to everything wineries need for direct to consumer sales...

A poorly designed website isn’t just an eyesore. It’s a missed opportunity to connect, convert and educate. By Malin Dubets, Katelyn Peterson and Leia Reedijk Here’s a hard truth: winery websites tend...

As regulatory frameworks shift throughout 2025, merchants of all sizes must prepare for still more change. By Kelly Martin Direct-to-consumer (DTC) alcohol sales have reshaped the alcoholic beverage...

Silicon Valley Bank’s annual State of the U.S. Wine Industry Report offers an in-depth look at the current struggles shaping today’s wine markets. By Jeff Siegel Perhaps the best news in Silicon Valley...

Wine sellers must adapt their e-commerce approaches to meet younger consumers where they are. By Zac Brandenberg The wine industry faces a concerning generational gap in online sales. Recent data reveals...

Leading Direct-to-Consumer Experts Will Focus on DTC Strategy Development, Integrated Marketing, and Fractional Leadership (Napa Valley, Calif.)— November 18, 2024—Vida DeLong and Tiffany Kenny, direct-to-consumer...

In-market DTC sales can help kick off a domino effect of sales, loyalty and engagement. By Kathleen Willcox  Selling wine through a third party — typically either a store or a restaurant — is...

As the DTC wine market continues to grow, creating a seamless customer experience becomes essential. By Louis Amoroso In an era dominated by digital experiences, the wine industry has undergone...

Technology is a time-saver for wineries—and a moneymaker. It helps them build relationships with consumers while smoothing the path for customers to buy wine and make reservations. However, integrating...

The second tier hasn’t stopped changing since the Recession ended in the mid-2000s, with wave after wave of consolidation since. By Jeff Siegel   Every time it seems that the wine business can’t change...

Direct-to-consumer has been one of the most resilient parts of the wine market. By Jeff Siegel   The consensus is that Direct to Consumer sales will be one of wine’s few bright spots in 2024. Why...

Wine Market Council seeks answers to perception and consumption challenges By Jeff Siegel   In 2024, the Wine Market Council, acknowledging the pressures currently facing the wine industry, will make...

Here is what wineries need to know if they plan to sell wine online for the first time. By Kelly Martin E-commerce wine sales makeup 23% of the total revenue in the U.S. DTC wine market. More wineries...