Sales & Marketing

How to Boost Wine Club Membership

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An increase in wine club convenience equates to an increase in wine club members and membership retention. —Zach Kamphuis, general manager, Commerce7 Why should a consumer...

Experts Answer—How Can the Wine Industry Engage ‘Digital Natives?’

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This Expert Q & A features Rosa Noble, hospitality and DTC Manager for Judd's Hill Winery & MicroCrush, and Jennie Gilbert, founder of Red...

US Wine DtC Legal Battles—Time to Calm Down

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Wooden gavel / Unsplash
There are many reason for the Supreme Court not to hear a case—none of which the wine industry can influence. —Jeff Siegel Jay Hack, a senior...

Shipping Alcohol DtC—Retailers’ Trials and Tribulations

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Retailers engaged in direct-to-consumer (DtC) shipping of beverage alcohol have faced unexpected setbacks in the last few months. —Alex Koral, Regulatory General Counsel, Sovos ShipCompliant Primarily,...

Wine’s ‘Gender-Split’

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Expert analysts not convinced by recent poll concluding a massive wine consumer gender gap —Jeff Siegel There has always been a sense that women buy more...

Smaller Producers Need Independent Retailers—Now More Than Ever

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Distributors, brokers, and buyers discuss the importance of connecting with niche-focused wine shops —Jeff Siegel “You’re the only one who can tell your story,” says a...

QR Codes and NFC Chips—The Future of Wine Marketing

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“They say the death of the QR code was announced prematurely,” speaker Ed Rice, executive director of Affinity Creative told those attending Wine Industry...
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