Sales & Marketing

The recently completed Lifestyle, Diet, Wine & Health congress in Toledo, Spain, brought together experts from around the world to acknowledge the threat from...

Celebrated annual industry event promises learning and networking opportunities. By Laurie Wachter Wine has been grown in California’s North Coast for more than 100 years, but...

Relatable characters drinking your wine is a great way to reach target customers. By Melanie Young In the Netflix series, Dead to Me, Jen, a grieving...

By Carl Giavanti   ​​Julia Coney is a Washington, D.C., and Houston, Texas-based wine writer, speaker and consultant. Her writing includes stories on wine, winemakers and...

Adding video and AI to your winery marketing may be easier than you think. By Laurie Wachter   The world of marketing sometimes feels like it’s spinning...

Sharing an experience creates new and loyal customers.  By Melanie Young   Sponsoring events can bring new customers to your wine brand through product sampling and social...

By Carl Giavanti   Kathleen Willcox is a freelance journalist whose work covers wine, beer, food and culture. She writes for Liquor.com, Wine Searcher, Wine Enthusiast...

Strategies to enhance user experience, personalization and loyalty for millennials and Gen Z consumers in wine e-commerce By Laurie Wachter   Is "digital friction" in your team's...

Consider how an influencer will relate to your brand image and customers.  By Melanie Young “Influencer” is a marketing term that’s recently exploded as fast and...

By Carl Giavanti   Martin Redmond is a retired financial professional (C.P.A.) who serves as the treasurer on the board of directors for the Glancy Wine...

Gallup’s annual Consumption Habits poll, which tracks American attitudes toward drinking and surveys who drinks what, shows wine dropping in popularity. By Jeff Siegel   More Americans...

As the target audience of wine clubs continues to diminish and technology enables choice, we can expect subscriptions to play an increasingly influential role...

Hosted trips are about introducing your brand, building relationships and delivering a memorable experience for guests to share back home. By Melanie Young Familiarization (aka “fam”)...

By Carl Giavanti   Carole Mac is an executive producer, sommelier, author and speaker with more than 15 years of experience. According to USA TODAY, her...

Distributors, both large and small, share their thoughts on how wineries can best work with them to increase sales. By Kathleen Willcox  As anyone who has...