Home Sales & Marketing

Sales & Marketing

Show Up, Stand Up, Speak Up: WineAmerica National Policy Conference 2022

0
For the first time in three years, WineAmerica representatives recently met with Congressional Representatives from around the country to discuss the wine industry’s legislative...

Meet Debra Del Fiorentino of Wine Competitions Management & Production

0
This Sonoma County entrepreneur is responsible for more than a dozen prestigious tasting events, including the upcoming Sunset International Wine & Spirits Competition. By Alexandra...

Expert Editorial: Open Communication Builds Bridges Between Customers and Staff

0
By Rod Hughes Like every other industry, wineries are facing staffing and supply shortages as well as hard-to-source equipment parts and increased shipping costs. However,...

DTC Crackdown: Understand State Laws to Avoid Entanglement

0
Signing for a delivery (iStock)
There could well be a silver lining in the number of states that have stepped up enforcement of direct to consumer (DTC)  shipping regulations....

WineAmerica: Managing the Business Climate for Wine

0
Editor’s note: Wine Industry Advisor is proud to welcome WineAmerica to its roster of regular contributors. Beginning with this article, the industry’s voice in...

Garden State Wine Growers Welcomes Devon Perry as Executive Director

0
She’s a marketing and hospitality industry professional who knows the landscape and understands the challenges ahead. By Paul Vigna For six years, Tom Cosentino shepherded the...

Provi v. SGWS and RNDC

0
Wooden gavel / Unsplash
Despite claims of conspiracy and antitrust, outdated regulations may make a decision difficult. By Jeff Siegel   Online marketplace Provi’s anti-trust lawsuit against the country’s two biggest...

Wines You Should Not Pass Over This Year

0
Kosher wines have come a long way in the U.S..  By Laura Ness Passover begins at sundown on April 15 and lasts 8 days. The highlight...

Kosher Wines to Try

0
Tempt your Passover palate with these delicious offerings By Laura Ness 2020 Rimapere Baron Edmond de Rothschild Sauvignon Blanc, New Zealand, 13%   This beauty screams Kiwi! It’s classic...

DTC Is Not One-Size-Fits-All

0
By fully understanding what kind of DTC markets are out there, and the different regulatory rules for each, wineries can position themselves to succeed...

Op Ed: Is the UK Wine Trade’s “The California List” a...

1
An outdated classification model will cause more problems than it solves. By Randy Caparoso Who doesn't love the UK wine trade? Most of us in U.S. wine-related...

Follow the Crowd: Lure New Consumers by Matching Gen Z’s Preferences...

0
It wasn’t so long ago that millennials were “killing” everything from dining rooms to the canned tuna industry. More recently, Silicon Valley Bank’s 2022...

Want to Fuel Your Winery’s Future Growth? Engage Women and Younger...

0
By Andrea Smalling and Cathy Huyghe This year, WineDirect and Enolytics partnered to create their ground-breaking 2021 DTC Impact Report, pairing WineDirect’s robust consumer behavior...

Successfully Sell Wine No One Wants or Knows About

0
Wine Industry Advisor connected with regional heads, brands, and marketing masterminds who discuss how to revive a sagging reputation, or create one from whole...

Affiliate Programs—The Next Wave in Wine Marketing

0
With an increased interest in the digital space, more wine brands may shift marketing efforts toward affiliate programs. —Brooke Heron When it comes to online marketing...