Home Sales & Marketing

Sales & Marketing

As Restaurants Reopen, Sommeliers Re-Envision Wine Lists

0
What producers need to know to get their wines into the hospitality sector. —Melanie Young Restaurants closed throughout much of 2020 when the novel coronavirus caused...

Winemakers, Distributors Experiment with Supply Chain & Carbon-Shrinking Shortcuts

0
Whether shipping wine across the globe in giant bladders, or biking a bottle down the street, there’s likely a way to make the trip...

How to Boost Wine Club Membership

0
An increase in wine club convenience equates to an increase in wine club members and membership retention. —Zach Kamphuis, general manager, Commerce7 Why should a consumer...

Experts Answer—How Can the Wine Industry Engage ‘Digital Natives?’

0
This Expert Q & A features Rosa Noble, hospitality and DTC Manager for Judd's Hill Winery & MicroCrush, and Jennie Gilbert, founder of Red...

US Wine DtC Legal Battles—Time to Calm Down

0
Wooden gavel / Unsplash
There are many reason for the Supreme Court not to hear a case—none of which the wine industry can influence. —Jeff Siegel Jay Hack, a senior...

Shipping Alcohol DtC—Retailers’ Trials and Tribulations

0
Retailers engaged in direct-to-consumer (DtC) shipping of beverage alcohol have faced unexpected setbacks in the last few months. —Alex Koral, Regulatory General Counsel, Sovos ShipCompliant Primarily,...

Wine’s ‘Gender-Split’

0
Expert analysts not convinced by recent poll concluding a massive wine consumer gender gap —Jeff Siegel There has always been a sense that women buy more...

Smaller Producers Need Independent Retailers—Now More Than Ever

1
Distributors, brokers, and buyers discuss the importance of connecting with niche-focused wine shops —Jeff Siegel “You’re the only one who can tell your story,” says a...

QR Codes and NFC Chips—The Future of Wine Marketing

0
“They say the death of the QR code was announced prematurely,” speaker Ed Rice, executive director of Affinity Creative told those attending Wine Industry...