Laurie Wachter

Make better decisions with a 360° view of the wine industry and your customers By Laurie Wachter   “2023 was really a difficult year for wine, and...

By Laurie Wachter   Under the visionary leadership of founder and CEO Christian Oggenfuss, DipWSET, the Napa Valley Wine Academy has grown into an almost $10...

By Laurie Wachter   André Hueston Mack left at the pinnacle of his career as head sommelier of Thomas Keller’s Per Se restaurant in New York...

By Laurie Wachter   It’s been 45 years since Tom Klein first set eyes on Rodney Strong winery and vineyards.  He was working at McKinsey & Company...

By Laurie Wachter   “I’m a behind-the-scenes kind of gal,” says Krista Chaich, executive director of the Temecula Valley Winegrowers Association, adding that “I just do...

Wineries face rising pressures on wages, a buyer’s market for grapes and the looming cost of wastewater compliance  By Laurie Wachter   A strong finish to a...

Addressing early harvest, precursor aromas, oak consistency and health-conscious winemaking  By Laurie Wachter   Winemakers often experiment, run tests and make adjustments in their winemaking process. They...

Three California winemakers test new techniques for making low-alcohol, low-calorie and vegan wines By Laurie Wachter   Wine consumers are increasingly looking for wines that align with...

Proving the value of tomorrow’s solutions in today’s vineyards By Laurie Wachter   What’s new in the vineyard? One exciting area of innovation is technology that improves...

Celebrated annual industry event promises learning and networking opportunities. By Laurie Wachter Wine has been grown in California’s North Coast for more than 100 years, but...

Adding video and AI to your winery marketing may be easier than you think. By Laurie Wachter   The world of marketing sometimes feels like it’s spinning...

With a deadline looming, wineries face a complicated path to compliance with California’s Statewide Waste Discharge Requirements  By Laurie Wachter The California wine industry has been...

Strategies to enhance user experience, personalization and loyalty for millennials and Gen Z consumers in wine e-commerce By Laurie Wachter   Is "digital friction" in your team's...

Three industry experts discuss the effects of economic uncertainty at a pivotal point for the wine industry  By Laurie Wachter   As the American economy teeters on...

Navigating climate change in viticulture by water management automation, climate-friendly farming, and AI advancements By Laurie Wachter Note: This article summarizes key insights from industry experts...