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Cost-Effective Fencing for Small and Medium Vineyards: Balancing Budget & Protection
Cost-Effective Fencing for Small and Medium Vineyards For small and medium vineyards, balancing crop protection with budget constraints can be a challenging task. Wildlife damage, particularly from deer,...
Wine,Tasting
Marketing that Matters: Attracting New and Curious Consumers to Your Brand
The Los Angeles International Wine & Spirits Challenge brings winning wines and spirits to a diverse and discerning audience. By Alexandra Russell As the wine and spirits industry faces the ongoing...
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Future-Proof Your Winery: Transform Operations with ERP
As wineries grow, they add new people—an assistant winemaker, a cellar master, a vineyard manager, a tasting room manager, and hospitality staff. As the team, the production volume, and the vineyard acreage...
Customer,Experience,Concept,,Best,Excellent,Services,Rating,For,Satisfaction,Present
Transforming Tasting Room Feedback: From Polls to Deeper Customer Insights
Thanks to modern survey tools, creating and distributing a questionnaire has never been easier.  By Alex Caffarini As a 30-year marketing research veteran, I thoroughly enjoyed reading Craig Root’s...
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Registration Now Open for Growing Forwards' First 2025 Session: Navigating Migrant Labor and Immigration Compliance
Healdsburg, CA (February 6, 2025) – Wine Industry Network (WIN) has opened registration for Growing Forward, a virtual Vineyard & Grower focused conference series tackling the most pressing topics...
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Wine Industry Insiders with Rebecca Hopkins
In this episode of Wine Industry Insiders, George Christie interviews Rebecca Hopkins, wine marketing expert and founder of A Balanced Glass and Rebecca Hopkins Wine. 🍷 Rebecca shares her journey from...
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Dispelling Myths About Wine and Health: Turning The Tables on Tony Edwards
By Carl Giavanti Tony Edwards is a former BBC TV producer-director-writer with more than 80 science documentaries to his credit (including programs such as PBS’s Nova). His work has received both Silver...
Two,Female,Wine,Lovers,Take,Picture,Selfie,With,A,Tablet
How To Sell Wine on Socials Effectively, Without the #Cringe
There is both promise and peril in online engagement. Successful users share what works. By Kathleen Willcox  The other day, in front of several people of various generations — and in the humiliating fashion...
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Profit Under Pressure: Cutting Utility Costs While Boosting Compliance
Wineries have been facing rising costs almost across the board for a decade or more. Labor availability and costs are longstanding concerns, and California has seen some of the sharpest increases in energy...
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Is the Wine Industry Effectively Communicating with Young Consumers? (OpEd)
In Part 2 of his “Sobering Thoughts at the Start of 2025” thinkpiece, Randy Caparoso examines the generational shift that’s at the heart of wine’s current struggles. By Randy Caparoso Since overall wine...
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