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Wine Industry Network Announces Winners of the 1st Annual Marketing Awards
The Wine Marketing Awards are meant to serve as an inspiration for professionals in the field, encouraging innovation and excellence in the marketing of wine. Wine Industry Network’s Wine Marketing Awards...
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Innovative Text Message Marketing Company Revolutionizes DTC Communications and Sales Across Wine Industry
Recent statistics may have some experts predicting a less-than-rosy outlook for the global wine market this year, but since 2020, DTC sales have been bucking trends and innovators like RedChirp® are the...
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Wine Industry Champion Christopher Goblet: Taking the Long View to Benefit New Mexico Wines
“My job is to see what others cannot — to believe in our potential and inspire the rest of the industry to live up to our legacy.” —Christopher Goblet By Laura Ness Chris Goblet with a bottle from Lescombes...
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Going Low: Making Lo-Alc Wines Isn’t Always Trendy
One Ohio winery is making low-alcohol wines as a matter of course. By Paul Vigna   You could say winemaker Joe Juniper at Vermillion Valley Vineyards in Wakeman, Ohio, is ahead of the low-alcohol...
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WineAmerica: Touting the Wine Economy
It’s “All hands on deck” to protect our industry. By Jim Trezise   “It’s the economy, stupid!” That was the brief, blunt messaging behind Bill Clinton’s first presidential run, as articulated by political...
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Mapping Joy: HipMaps Enhances the Winery Experience
When wine enthusiasts visit a tasting room, they usually have a general knowledge of the winery’s reputation and its wine region. They’re looking forward to tasting and learning more about the wines and...
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Turning the Tables on Devin Parr
By Carl Giavanti   Devin Parr is a leading personality in the wine industry. She is the founder and managing partner of Devin Parr & Associates, a PR, marketing and content agency in the beverage,...
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The Sun Also Rises: Solectrac Shifts Business Model to Remain Relevant
Interim CEO Robin Mackie addresses rumors of the company’s demise. By Alexandra Russell   “I hate for the truth to ruin a good story, but we’re still here, we’re still working and we’re still developing...
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Everything Changes: The New Wholesale and Distribution Landscape
The second tier hasn’t stopped changing since the Recession ended in the mid-2000s, with wave after wave of consolidation since. By Jeff Siegel   Every time it seems that the wine business can’t change...
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The "Golden Rule": Communicating Stories of Old Vines
Old vines are an essence of why great wines have always had an enduring appeal. By Randy Caparoso   Just minutes before the virtual awards webinar showcasing the 2024 Old Vine Hero Awards (presented...
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