By Carl Giavanti Sean Weir grew up in Sonoma Valley, Calif. He enjoyed his first crash course in wine appreciation as a 20-year-old backwaiter at the Domaine Chandon restaurant in Napa Valley. He later...
Both hosts and attendees should be prepared for a media visit. By Carl Giavanti I recall once picking up a media guest at the Portland, Ore., airport. After greetings and hugs, they pulled a crisp printed...
Come Over October (COO) sprung from a light bulb moment in January 2024, when noted author & wine writer Karen MacNeil was walking her dog and pondering the plethora of anti-wine messaging filling...
Six years ago, Wine Industry Advisor debuted Turning the Tables, a monthly series of interviews that shined a spotlight on the journalists and storytellers within the wine world. Developed and spearheaded...
Come Over October Is Driving Wine Conversations — And Sales By Kathleen Willcox Come Over October (COO) was launched in May 2024 as a grassroots movement designed to celebrate the social and...
Waiting for your distributor to find the time and sales power to sell your wines is no longer good enough. By Jeff Siegel For years — decades, even — the relationship between a winery and its distributor...
By Carl Giavanti Alice Feiring launched her ongoing website, The Feiring Line, in 2011. She is mostly known as an author, writing six books to date. The first was 2008’s The Battle for Wine and Love: Or...
The holidays are around the corner and 2025 budgets are being allotted. TikTok should be in your marketing plan. By Melanie Young Recent changes allowing wine advertising on the TikTok social media platform...
In-market DTC sales can help kick off a domino effect of sales, loyalty and engagement. By Kathleen Willcox Selling wine through a third party — typically either a store or a restaurant — is foundational...
To be more inclusive, be more inviting. By Melanie Young Statistics show the buying power of Black Americans, Asian Americans and LatinX consumers is stronger than ever. Yet these audiences are often overlooked...
