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Expert Editorial

The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor audience of wine industry professionals and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry-specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use. You will be credited as the article’s author with name and photo as well as a link to your website. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.

How to Build Your Online Presence to Drive Your Delivery &...

These 17 tips will help you in building your online presence and how one can drive their delivery and curbside sales. 1. Define your USP...

Turning the Tables on Randy Smith

Turning the Tables on Randy Smith: Randy Smith is the man behind The Wine Write. Randy grew up in the Mississippi Delta many years ago with not a vineyard in sight...

The Future of Virtual Wine Tourism

The Future of Virtual Wine Tourism: In the past few months, many wineries have had to figure out how to schedule virtual tastings, but this is only one aspect of online wine tourism...

Turning the Tables on Amy Glynn

"Turning the Tables - Interviewing the Interviewers" is a Q&A series profiling Wine Writers. Amy Glynn is an award-winning poet and essayist whose work appears widely in journals and anthologies including The Best American Poetry.

Marketing During a Crisis – Tips to Pivot Your Marketing Messages

Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession.  In the wine industry, we don’t typically analyze...

What Are the Top Ten Free Online Wine Education Options?

By Fiona Fang and Liz Thach One of the most fascinating aspects of wine, according to many wine aficionados, is that there is always something...

Pandemic Ecommerce Tactics for Wineries to Implement Now

Plus strategies to set up for sustainable ecommerce success In response to the recent COVID-19 pandemic crisis, the difficult realities that have forced us to...

How to Market Your Wine Before It’s Bottled

Don't depend on your bottling date to build excitement and encourage sales for upcoming releases! 5 steps you can take today to be ready...

Turning the Tables on Howard Hewitt

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. Howard Hewitt is a retired writer, marketer, and digital marketing professional located in Indianapolis, In.

Wine Lovers Now Get All the Information They Want – Instantly

Creativity is not innovation and vice versa.  Creativity, according to KeyDecisions.com, is recognized as fresh ideas and innovations are about implementation of creative advancements....

Tracking the Impact of the Coronavirus on the 3-Tier Market

The wine industry has weathered many obstacles, be they fires, phylloxera, or prohibition. Today we face uncharted waters with the coronavirus. Our path forward...

How Can the Wine Industry Deal with the Havoc Caused by...

These are unprecedented times - but there are ways in which restaurants, bars and the rest of the wine world can work to improve...

What Sommeliers Look for While Buying Wines

Target the final funnel in the supply chain, the one who is responsible for the wine lists While stocking their wine cellars & bar inventories,...

Turning the Tables on Meridith May

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others. The objective of this project is to understand and develop working relationships with journalists.

Facing the Headwinds and Forging a Path Forward for Wine

This isn't breaking news..the wine industry is feeling headwinds that we haven't dealt with in a while. You can't go more than a few...