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Expert Editorial

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The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor audience of wine industry professionals and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry-specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use. You will be credited as the article’s author with name and photo as well as a link to your website. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.

TTB Nutritional and Ingredient Labeling: Where Things Stand and What the...

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Coming soon, WineAmerica expects three distinct TTB proposals that could drastically change beverage alcohol labeling requirements.  By Michael Kaiser   Starting as early as this spring, WineAmerica...

Moneyball: Embracing Data Analytics for the Traditional Winery Owner

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Here's a simplified breakdown of how data analytics can benefit your winery, drawing parallels to Billy Beane's Moneyball approach. By Nathan Westfall As a winery owner,...

Expert Editorial: How AI Will Be a Game-Changer for the Wine...

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Here are a few ways you can incorporate ChatGPT and other AI tools into your business model. By Nathan Westfall We've all seen firsthand how technology...

Expert Editorial: Where to Find Your Next High-Performing Employee

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High-performing employees are few and far between, and it can be hard to determine whether a person will be high performing from a simple...

WineAmerica: The Congressional Wine Caucus (CWC) at Work

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The wine industry needs advocates in Congress, and the Congressional Wine Caucus is its biggest champion. By Michael Kaiser WineAmerica works to protect and enhance the...

Expert Editorial: Want to Win the Market? Build a Diverse Team

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To win in a competitive market, your team should reflect your customer base.  By Emily Xu To attract and retain customers, you have to understand them....

Expert Editorial: Craft Your Legacy in the Spirit of Employee Ownership

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Looking for an exit? Consider an Employee Stock Ownership Plan (ESOP). By Carter Smith When a business owner considers their succession options, they usually assume their...

Expert Editorial: Welcome to the Age of the “Total Beverage Alcohol...

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A blurring of category lines demands that we embrace R&D and innovation to meet consumers’ changing tastes. By Brigid Mannarino   Every year or so, Apple comes...

WineAmerica 2023: New Year, New Congress, New Issues

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Fortunately, issues affecting the wine industry are often below the political fray and supported by bipartisan coalitions.  By Jim Trezise   Following the installation of a new...

Expert Editorial: Solving the Wine Packaging Sustainability Issue

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The vast majority of all wines should be packaged in PET. Here’s why. By Jonathan Jarman  In an industry steeped in tradition, change does not come...

Expert Editorial: Why Talent Development Is Your Responsibility

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Talent development is critically important for employee recruitment and retention. Here are six things companies can do to develop their people. By Neil Solari    If you’re...

Expert Editorial: Does Meta Matter Anymore? What to Make of the...

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Let’s fact-check some of the claims being thrown around for the current social media advertising crisis. By Susan DeMatei   As 2023 planning kicks into high gear,...

Expert Editorial: Peeling Back the Layers on Natural Wine

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For the consumer looking for an absolutely natural wine, it’s a roll of the dice for each bottle consumed. By Bertil Jean-Chronberg    Natural wine is widely...

Winery Risk Management: Combining Technology and Professional Expertise to Protect Operations...

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Winery owners who want to be sure their business is protected well into the future would be wise to invest in risk management.  By Larry...

Expert Editorial: What Will Consumers Be Drinking in 2023?

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With prices of Champagne and white Burgundy remaining strong, lesser known wine regions, such as Sicily and the Maremma, will gain more attention in...
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