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Expert Editorial

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The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor audience of wine industry professionals and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry-specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use. You will be credited as the article’s author with name and photo as well as a link to your website. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.

Picking a Distributor for Your Wine Brand Is Tough. Here’s Why...

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As a wine brand, one of the most important decisions you make is picking your distributor. Finding the right distributor to represent your brand...

AVA Update: What Makes Wine from the Santa Lucia Highlands Distinctive?

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by Andrew Chalk When wine drinkers see Santa Lucia Highlands (SLH) on pinot noir or chardonnay bottles, they usually know that it is in California’s...

Time for an Annual Review Meeting with Your Distributor

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11 points that you need to cover in your annual review meeting with your wine, beer, spirits and beverage distributor. For the purposes of achieving...

How to Call on National Retail Chain Accounts

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What wineries, distributors and importers need to do when making a off-premise chain call and how to call on Costco Wholesalers, Whole Foods Markets,...

AVA Update: SLO to Be Recognized

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by Andrew Chalk Ask the American wine consumer to describe San Luis Obispo wine and they will likely tell you about the Paso Robles AVA,...

Turning the Tables on Eric Degerman

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“Turning the Tables – Interviewing the Interviewers” ” is a Q&A series profiling Wine Writers. ERIC DEGERMAN is president/CEO for Great Northwest Wine — an award-winning news website that covers the wine industry of Washington, Oregon, British Columbia and Idaho...

How Can Wine Suppliers Support Their Restaurant Customers During the Holiday...

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The festive season is nearly upon us, the most critical trading time of the year for the wine business. Most restaurant outlets will expect...

Turning the Tables on Karen MacNeil

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“Turning the Tables – Interviewing the Interviewers” ” is a Q&A series profiling Wine Writers. KAREN MACNEIL is one of the foremost wine experts in the United States...

Which Famous Wine Region Seeks Amicable Divorce from Neighbor?

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by Liz Thach, MW Many global wine regions recognize the benefits of working collaboratively with other regions, even forming associations and alliances to travel and...

Wine Enthusiasts Have a Voice in Utah—The Time to Speak Up...

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By Stephanie Cuadra Consumers wield power as arbiters of taste—but only to the extent that choice is deliberately exercised. In the reverse scenario, end users...

Turning the Tables on Erin James

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“Turning the Tables – Interviewing the Interviewers” ” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others.

A New Breed of Wine Amphoras – Measured Porosity, Oxygen Transfer...

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Amphoras have been used to ferment and age wine for thousands of years. And for thousands of years they served the wine community well. But as winemaking techniques and wine quality have evolved since, say, 6000 BC or so, the technology that goes into making amphoras has failed to keep up.

Crafting a Digital Marketing Scorecard for the US Wine Industry

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Ecommerce is booming in most consumer retail industries, with nearly 80% of US consumers now shopping online, according to Pew Research. This has caused the world of digital marketing to explode as major retailers rush to find ways to engage with consumers online. The wine industry is no different, with many US wineries enhancing their websites and adopting digital marketing tactics to attract consumers. So how much progress has been made?

Using WiFi to Amplify Your Winery’s Marketing Strategy

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Winery marketing can be tough. As well as competing against other wineries, you also need to stand out against wine retailers; both on and offline. As a result, wineries need to develop strong brand awareness, customer engagement and a loyal customer base.

How Branding Can Enhance Wine Tourism

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Little more than 50 years ago, a handful of families planted the roots of what would become a billion-dollar pinot noir industry in Oregon’s Willamette Valley. The farmland where they harvested the first pinot noir grapes would come to serve as the epicenter of a region with a world-class reputation for high quality, pastoral landscapes and intimate, small-scale production