Distributors, both large and small, share their thoughts on how wineries
can best work with them to increase sales.
By Kathleen Willcox
As anyone who has thrown a birthday party for a toddler knows:...
Leveraging widely recognized but under-utilized events can help initiatives
that might otherwise get lost in a broad marketing blitz get a foothold.
By Kathleen Willcox
It’s no secret that people...
Wine Industry Sales Symposium tackles the generational divide and post-pandemic hesitancy
By Alexandra Russell
The recent Wine Industry Sales Symposium (May 11, 2023), included a full day of sessions designed...
![2023 Wine Industry Sales Symposium [Photo: Wine Industry Network]](https://win-advisor-media-library.s3.us-west-1.amazonaws.com/wp-content/uploads/2023/05/10000914/wiss-2023-20-768x512.jpg)
Wine Sales Symposium offered insights and concrete examples about boosting sales in a falling market and attracting new and emerging consumers.
By Laurie Wachter
Last week’s Wine Industry Sales Symposium...
By Carl Giavanti
Cindy Lowe Rynning is founder of the award winning wine blog, Grape Experiences. She holds the WSET L3 certification and her writing is inspired by national and international wine travel,...
Age notwithstanding, new wine consumers can be found — and courted — by offering
a variety of products and presentations.
By Robin Shreeves
Wine consumption is “growing at a slower and slower pace,”...
The landscape of wine consumption is undergoing a dramatic transformation.
By Nathan Westfall
The world of wine has long been associated with tradition, craftsmanship and a certain degree of exclusivity....
![[Duncan Garrett Photography]](https://win-advisor-media-library.s3.us-west-1.amazonaws.com/wp-content/uploads/2023/04/10001839/9C1A4248-768x512.jpg)
The ultimate goal of wine competitions is to give each wine its due
and create enhanced marketing opportunities.
By Alexandra Russell
Many consumers see medals and scores as a shortcut to finding...
Attracting a more diverse and younger cohort of repeat customers
requires creative thinking.
By Kathleen Willcox
Bad news first (and this is hardly breaking news): the only growing demographic...
By Carl Giavanti
Paul Hodgins is a wine writer, arts writer and educator. He was the wine, beer and spirits columnist for The Orange County Register from 2009 to 2018. He has written three books...
