Innovative packaging can create a memorable consumer experience.
The Whole Package: Wine Needs to Create Memories with Each Delivery
There’s no question the wine market has changed dramatically since the early days of the COVID-19 pandemic. When wineries were forced to halt in-person tastings, travel tanked, stores shut down, restaurant...
Learning the trade at Lake Michigan College’s wine and viticulture program
Michigan Wine Month: Showcasing Growth and Progress in America’s Mitten
By Paul Vigna Matt Killman is a winemaker at Cool Climate Consulting in Petoskey, Mich., located in the Tip of the Mitt American Viticultural Area (AVA), the state’s newest growth area for wineries. Created...
Alexandra Russell, Wine Industry Advisor
Turning the Tables on Alexandra Russell
By Carl Giavanti Alexandra Russell, Wine Industry Advisor Alexandra Russell was named Managing Editor of Wine Industry Advisor (WIA) in April 2022. Prior to this appointment, she’s been a freelance writer,...
Brandon Bredo (left), director of winegrowing, and Jason Jardin, president and director of winemaking, for Hanzell achieved CCOF Organic certification for the estate vineyard in 2021
Navigating the Sustainability Landscape: Which Certifications Matter?
As the labyrinth of wine industry certifications continues to expand, consumers often find themselves without a compass. By Deborah Parker Wong   Nearly half of American adult drinkers of beverage...
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Rethink Packaging: Wine Needs to Embrace CPG Strategies to Attract New Consumers
Wine packaging was designed and perfected for the retail shelf display. So what happens when retail display doesn’t matter quite as much as it used to — and could matter a whole lot less in the future? “Ecommerce,...
Waterloo Container - Direct Print
Waterloo Container: More Than Just Bottles – Focusing on the Box
Your outer packaging says something about the wine Look around your winery and see what your customers see. Are there undecorated cardboard cases of wine sitting in plain sight of your visitors? The corrugated...
Harvest at Ridge Vineyards
Invest in People: A Satisfied Workforce Is Sustainable
By Barbara Barrielle I first heard the concept of “workplace” or “worker” sustainability when interviewing Paul Draper, winemaker at  Ridge Vineyards Monte Bello and Lytton Springs. Draper has long...
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Expert Editorial: Open Communication Builds Bridges Between Customers and Staff
By Rod Hughes Like every other industry, wineries are facing staffing and supply shortages as well as hard-to-source equipment parts and increased shipping costs. However, customers don’t want excuses...
Signing for a delivery (iStock)
DTC Crackdown: Understand State Laws to Avoid Entanglement
There could well be a silver lining in the number of states that have stepped up enforcement of direct to consumer (DTC)  shipping regulations. It’s the idea, say analysts and attorneys, that DTC...
Enoforum Spain
Enoforum USA: Bringing International Research and Innovation Stateside
By Alexandra Russell In 2019, George Christie, president of Wine Industry Network, was approached about bringing Enoforum, Europe’s largest technical-specific wine conference, to the United States.  “One...
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