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Learn from the Best: Tap into the Minds Shaping the Future of Wine
The 2025 Wine Industry Expo delivers experts who can speak to industry concerns and innovative solutions.  By Kathleen Willcox   Wine sales are down amid shifting consumption patterns....
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2025 WINnovation Award Winner: WineWallet By Bottle360 — Creating Community and Redefining DTC
By Kathleen Willcox Direct-to-consumer (DTC) sales account for almost 75% of the average winery’s sales, up from 50% a decade ago, according to a DTC Wine Survey from the Silicon Valley Bank. But those...
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2025 WINnovation Award Winner: BottleShots.ai — Democratizing Wine Labels and Standardizing Product Imagery
By Kathleen Willcox Creating wine bottle images used to require teams of professionals and serious financial investment. But a new SaaS (or Software as a Service) program created through groundbreaking...
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2025 WINnovation Award Winner: BevZero and Tomsa Destil — Redefining Quality, Efficiency and Sustainability in the Lo-No Alcohol Space 
By Kathleen Willcox Sales of non- and-lower alcoholic wine have been skyrocketing (purchases were up 27% year-over-year according to Nielsen NIQ’s most recent numbers from end of year in 2024) as sales...
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Sweat the Details: How to Tackle Efficiency, Compliance and Sustainability in the Vineyard
Analyzing potential ROI before investing in a technology is essential, but it can be hard to know what to focus on when there are so many available options.  By Kathleen Willcox   California...
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Next Gen Wine: Win Over the Modern Consumer Through Influence, Identity and Occasion 
Brands that are able to tell stories that resonate with younger consumers will be set up for success in an evolving landscape. By Kathleen Willcox  Younger generations are ready to embrace wine,...
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Want More Visitors? Think Outside the Bottle
The future of wine country is being written by the brands innovating customer experiences and community tie-ins.  By Kathleen Willcox  Wineries don’t need people to just buy their wines —...
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Come On In: Drive Sales (and FOMO) with Creative Loyalty Programs 
Camaraderie with loyalists and an open arms policy to new recruits is key for wineries seeking to maintain healthy bottom lines in a challenging economy. By Kathleen Willcox  There’s never been a better...
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Wine’s Most Inspiring People: Julie Secviar  — Putting a Humane Spin on Human Resources
Wine Industry Advisor has expanded its Wine’s Most Inspiring People (MIP) articles into a monthly series. We will be profiling individuals from within our industry who showcase leadership, innovation,...
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Team Effort: How a Good Wine Broker Can Ignite Sales
Finding a good national sales company / broker is becoming increasingly important in a crowded market. By Kathleen Willcox  The wine market has changed.  Between the consolidation of distributors,...
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