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Expert Editorial

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The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor audience of wine industry professionals and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry-specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use. You will be credited as the article’s author with name and photo as well as a link to your website. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.

What to Do in Your Winery Now

How to assess your grape and bottling needs for OND and beyond. With the 2015 vintage tucked away, buds breaking and harvest 2016 looming, now is the ideal time to get prepped for OND, the famous acronym for October, November and December that we in the wine industry have come to recognize as our key selling opportunity. I’d like to outline some processes that small or large winemaking operations can put in place to be ready for the rush—both end-of-year and in future years to come.

Is There a Bold, Bizarre, Daring, Macabre, Weird or Wacky Wine...

Don White and John Lawlor – Real Picture Research March 7, 2016 In recent years, the wine business has seen an increasing number of unconventional...

Drought and Irrigation Management

By Konrad Mathesius Our everyday lives are peppered with reminders of the drought. Bumper stickers decrying the tunnels, I-5 billboards blaming congress for post-apocalyptic scenes...

Marketing Wine Country – What Are You Missing?

By Tom Jackson Wine industry professionals know a key aspect of their success is how effectively they promote the business, yet few actually use their...

They'll Beg to Stay! Retaining Good Employees

Employee retention is a HOT management topic. Forward-thinking employers know that emphasizing employee retention is a key strategy, as losing excellent employees and hiring and training new employees can be very costly and time-consuming.

Trendspotting: Wine Label Design 2016

by Christopher Hayes, Forthright Strategic Design As millennial wine drinkers continue to trade up in price and quality, the number of imaginative, non-heritage brands are on...

The Perfect Wine to Bring to a Holiday Gathering: It's All...

by Paula Moulton I became infamous at Le Cordon Bleu in France (at least in my own mind) on a relatively quiet and peaceful classroom...

New .wine and .vin Domains About to Launch

In case you haven’t heard – the .wine and .vin generic top-level domains (gTLDs) will be available soon.  Beginning in late January 2016, anyone...

Prosecco: A Victim of Its Own Success

By Stefano Zanette, President, Prosecco DOC Consortium (Consorzio di Tutela della Denominazione di Origine Controllata Prosecco) As has been widely reported, global sales of Prosecco...

Observations From a Large Custom Crush Winery: Early Harvest and Low...

By Penny Gadd-Coster With the sparkling winegrape harvest finished over a month ago, and the still varietals also winding down, it’s time to reflect on...

5 Tips for Designing Effective Incentive Compensation Programs

By WISE Academy Often we are asked about tasting room staff incentives for wineries and best practices for a program. An Incentive Compensation Program (ICP)...

A Day in the Life of a Sparkling Winemaking Apprentice

By Elizabeth Nixon As sparkling winemaking apprentice to Penny Gadd-Coster, Carolyn Craig joined Rack & Riddle in March to help oversee all sparkling wine processing...

Smoke Taint: Causes, Treatments and Myths

By Bryan Tudhope of VA Filtration USA It’s been a fiery 2015 to date, with numerous wildfires burning very close to vineyards from Southern California...

Is Your Brand Just in Your Bottle?

Imagine 1500 people coming to your winery after hours over the course of several weekends. Imagine most are there for the first time and only...

A Tasting Room Manager’s Guide to EMV

If you process credit cards in your winery or tasting room, you’re probably starting to hear about new payment technology and the upcoming EMV Liability...