To understand the urgency of a shift to fact-based decision making, we must look at the disconnect between industry gatekeeping and genuine consumer appeal. By Damien Wilson, Ph.D. As I stated in my...

 Just because it’s a popular claim that wine is welcoming doesn’t make the claim correct. By Damien Wilson When two wine people meet at a social event — say, following a trade day or conference...

As we reach the end of 2025, focus on auditing your DTC touchpoints. By Damien Wilson December is the wine industry’s marathon of hope. We hope our wine club members’ gift orders arrive...

The pathway is clear. Wine has to change what no longer works. By Damien Wilson I recently had the pleasure of being invited to attend Santa Rosa Junior College‘s inaugural Sonoma County Agriculture...

SSU Wine Business Institute Faculty Director Damien Wilson sees opportunity and solutions on the horizon. By Damien Wilson In 2006, I moved to Angers, a small town in the Loire Valley, with my young...