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FeaturedOpinionWine Industry Articles
OpEd: Confronting the Existential Threats
September 1, 2026
Will the earth continue to grow grapes? Will humans continue to consume wine? Those are the key questions—of supply and demand—that the wine industry faces today.Surviving them will require hope, grit,...
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Expert EditorialFeaturedWine Industry Articles
Pursuing the Passion of Wine
July 14, 2026
By Jim Trezise Romance vs. Reality It’s not surprising that people dream of getting into the wine business. Just think of it: Sunrise caressing the vines. Perfect weather again. A leisurely coffee...
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Declaration of Connection
July 2, 2026
250 Years of the Wine That Unites UsBy Jim Trezise, President, Wine America A Tribute to America, Wine and Friends As we Americans pause to celebrate the ideals, people, and persistence which created...
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Expert EditorialFeaturedWine Industry Articles
The Invisible Power of Associations
June 18, 2026
When times get tough—and even when they’re not—trade associations are often the last bills to be paid—or not paid— even though they’re as vital to wineries’ success as many expenses ahead of them...
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Expert EditorialFeaturedWine Industry Articles
Creating the Future: WineAmerica Changes Leadership Roles
May 18, 2026
By Jim Trezise WineAmerica, the National Association of American Wineries™, recently implemented several changes in leadership for the next two years. The changes are part of a normal process to blend...
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Expert EditorialFeaturedOpinionWine Industry Articles
WineAmerica: Embracing the Painful Necessity of Change
March 24, 2026
By Jim Trezise Wine is dying. The vital signs are alarming, the symptoms are clear, the causes are serious, and the prognosis is grim. The symptoms: Vineyards are disappearing, wineries are closing,...
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FeaturedGovernment / RegulationsWine Industry Articles
WineAmerica 2025 National Impact Study: Wine Is Our Tasteful Economic Engine
May 20, 2025
Consumers love aroma, bouquet and taste. Legislators love jobs, wages and taxes. By Jim Trezise Wine is a magical beverage, but it’s also a robust economy. From the vineyard to the table, the wine...
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Expert EditorialFeaturedGovernment / RegulationsWine Industry Articles
WineAmerica: Seizing the Opportunity of Crisis
January 10, 2025
“The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for ‘danger,’ the other for ‘opportunity.’” – John F. Kennedy – In the early 1980s, the New York grape and...
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FeaturedGovernment / RegulationsWine Industry Articles
One Sure Thing: The Congressional Wine Caucus (WineAmerica)
October 24, 2024
There are currently 150 Congressional Wine Caucus members in the House and Senate, and once the election is settled, WineAmerica will work with the CWC to recruit additional legislators. By Jim Trezise,...
Dana Huber, Huber Winery & Vineyards and Donnie Winchell, Ohio Wine Producers
Expert EditorialFeaturedGovernment / RegulationsWine Industry Articles
WineAmerica’s D.C. Fly-In: 42 Members, 83 Meetings, New Officers
May 22, 2024
Earlier this month, more than 40 people from wineries, winery associations and suppliers (representing 15 different states) traveled to our nation’s capital for direct contact with their legislators. By...
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Expert EditorialFeaturedGovernment / RegulationsWine Industry Articles
WineAmerica: Touting the Wine Economy
April 17, 2024
It’s “All hands on deck” to protect our industry. By Jim Trezise   “It’s the economy, stupid!” That was the brief, blunt messaging behind Bill Clinton’s first presidential run, as articulated by political...
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WineAmerica: Let’s Get to Work Unleashing the Magic of Wine
January 24, 2024
We possess the power to unleash the magic of wine if we all work together.   By Jim Trezise   WineAmerica’s website has three key sections for three key audiences: “Compliance Matters,”...
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WineAmerica: Spreading “The Magic of Wine” in 2024 and Beyond
January 2, 2024
The wine industry has a unique opportunity to shape its own destiny by spreading the word on the magic of wine. By Jim Trezise In 2024, the wine industry is facing multiple challenges, including generational...
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Wine Magic: A Toast
December 20, 2023
Let’s celebrate the magic of wine in 2024. By Jim Trezise   Last night while I was sleeping, my heart beat 38,400 times. I didn’t ask it to keep beating through my slumber, nor did I thank it when...
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WineAmerica: Wine = Power
September 18, 2023
All 50 states have wine producers — 10,637 in all — which preserve the land, hire local people, support suppliers, attract tourists, contribute to their local communities and pay lots of taxes on all levels....
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DTC: Lifeblood of the Wine Industry (WineAmerica)
August 21, 2023
While comprising a relatively small percentage of total wine sales, DtC fuels the vast majority of wineries. By Jim Trezise In 1976, New York State passed a Farm Winery Act which allowed direct sales...
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