Tag: Kathleen Willcox

The 2025 Wine Industry Expo delivers experts who can speak to industry concerns and innovative solutions.  By Kathleen Willcox   Wine sales are down amid shifting consumption patterns....

By Kathleen Willcox Direct-to-consumer (DTC) sales account for almost 75% of the average winery’s sales, up from 50% a decade ago, according to a DTC Wine Survey from the Silicon Valley Bank. But those...

Vineyards and wineries face new, growing and shifting challenges each year, whether from the continued pressure to stay ahead of the competition or the need to adapt to new environmental or market conditions....

By Kathleen Willcox Creating wine bottle images used to require teams of professionals and serious financial investment. But a new SaaS (or Software as a Service) program created through groundbreaking...

By Kathleen Willcox Sales of non- and-lower alcoholic wine have been skyrocketing (purchases were up 27% year-over-year according to Nielsen NIQ’s most recent numbers from end of year in 2024) as sales...

Analyzing potential ROI before investing in a technology is essential, but it can be hard to know what to focus on when there are so many available options.  By Kathleen Willcox   California...

Brands that are able to tell stories that resonate with younger consumers will be set up for success in an evolving landscape. By Kathleen Willcox  Younger generations are ready to embrace wine,...

The future of wine country is being written by the brands innovating customer experiences and community tie-ins.  By Kathleen Willcox  Wineries don’t need people to just buy their wines —...

August Marks Family Winemakers Month: 35 Years of Advocating for Family-Owned Wineries: Statewide campaign urges support for independent wineries amid shifting consumer trends and economic headwinds.....

Camaraderie with loyalists and an open arms policy to new recruits is key for wineries seeking to maintain healthy bottom lines in a challenging economy. By Kathleen Willcox  There’s never been a better...