Home Wine Business Editorial E Column Happy New Year

Happy New Year


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Not only are we heading into a new year, we are heading into a new decade. 

The idea of a new decade always pulls me up short, as I wonder what happened to the last decade.

Where was I when the last decade started, physically, mentally and emotionally? Do I feel the past decade was a good decade or a so-so decade? (I try not to think of decades as bad. If I am still alive a at the end of a decade, I have nothing to complain about.)

What have I learned and what have I accomplished in the last ten years? Could I have done better? How?

After that I list my long term and short-term goals for the next few years. I don’t go into a lot of detail in describing the goals. This list is a general reminder of things I would like to accomplish before 2020 becomes 2030.

The short-term lists are more detailed. I start with years one and two. Towards the middle of year two I check the things that I have and have not accomplished to ensure that I can complete the list in the six remaining months.

Or I may look at the list of things that are not yet done and decide that some of them are no longer important as my focus has changed.

Then I start on the list for years 3 & 4. This goes on, until in no time at all, I start my list for a new decade. At the beginning of the last decade (2010) I started writing this weekly blog. Here we are 10 years later.

I find that looking over my lists encourages me to keep going and reminds me of the projects I want to complete. There is so much happening on a daily and weekly basis that I find the reminders of long-term and short-term goals very helpful.

Wishing you all the best for a happy, healthy and prosperous new year and all the years of the next decade.

A tip of the glass from me to you.

Elizabeth SlaterE Column
by Elizabeth “E” Slater, In Short Direct Marketing

A recognized expert in the fields of direct marketing and sales in the wine marketplace. Slater has taught more wineries and winery associations how to create and improve the effectiveness of their direct marketing programs and to make the most of each customer’s potential than anyone in the wine industry today.

Follow E on twitter @esavant and facebook.



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