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Acquiring Customer Information – First Contact

One of the best ways to gain information about your customers’ appreciation of wine, wine drinking habits, the types of wine they enjoy and...

Old & New Ways to Learn About Your Customers

A month ago, at the WIN EXPO, a yearly event in Sonoma County, I was moderating a session: The Technology Impact on Wine Sales....

Happy New Year

Not only are we heading into a new year, we are heading into a new decade.  The idea of a new decade always pulls me...

Happy Holidays

It is the time of year to celebrate and be grateful for all the joys in life. It is also time to remember all the...

The Importance of Your Winery’s Value Proposition

All should have a clearly defined value proposition. If by any chance your winery doesn’t have a written value proposition, it is time to...

Good Customer Service: It’s All About the Small Things

As we get closer to the upcoming holidays, you are going to see more winery visitors in the hospitality center. Wineries will experience more...

What’s in a Name?

If you want to sell something, the first step is to introduce yourself, and not just by saying: “Do you need help?” but by...

Are You Ready for the Weekend?

Happy Thanksgiving! After a wonderful day with family and friends, it is back to work on Friday and through the weekend for some of the...

Setting Sales Goals

Sometimes goal setting is measured on what management would like to see; rather than what is a reasonable increase or numbers that your sales...

Connecting with Guests

Think of connections with your guests as the most valuable tool in your sales toolbox. Once you have created a connection with the people...

Automation Aimed at Consumer Preferences Is Key to Successful Digital Marketing...

Automation Aimed at Consumer Preferences Is Key to Successful Digital Marketing Strategies: “Not everyone in your CRM is created equal. Some are more engaged, some purchase more, some are involved in wine club, some aren’t. Should you treat them all the same? No!”

Afternoon Brief, November 6

Wineries Back to Business After Kincade Fire and Encouraging Visitors to #GatherInSonoma and #SipSonoma - Sonoma County wine country has been hit twice by massive fires in the space of three years. The first, on October 8, 2017, was an unexpected frenzy that caused unfathomable damage, took thousands of structures and many lives, displaced countless families, and uprooted the wine business in both Napa and Sonoma counties ...

The Art of Premium Pricing

Premium (higher) pricing of wine is one way to display the quality associated with the wine. Before you decide to enter the premium pricing...

Afternoon Brief, October 23

New Law, Citing Napa as Inspiration, Seeks to Change Status Quo of Farmworker Housing: A new law, drawing upon inspiration from Napas farmworker housing model, could transform the housing landscape for workers and their families statewide. The bill, AB 1783, creates new opportunity for streamlined creation of single-family farmworker housing on surplus agricultural land ...

Don’t Believe Everything You Think

It’s easy to get stuck into ruts mentally. Many times, when we come up against something new or different, we may try to fit...