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It Is Hard to Shine in a Sky Full of Stars

Good wines, even great wines, are not always enough to draw guests and customers back your winery. People are attracted to your wines and...

What Consumer Experience Is Your Winery Providing?

In most small and large businesses, it is important to the company that the guests are satisfied with the service they receive when they...

Promoting Your Events

Have you noticed that your life seems to be getting busier? Most of us have, and the most of us includes your customers. When you...

Creating Memories at Events

There is a lot of planning that goes into winery special events. Time is spent working on the venue, as well as the food...

Getting the Most Out of Your Events

As event season is already upon us, it’s important that we are ready to ensure the success of the events we work hard to...

Selling to Different Generations: Gen X, Millennials and Gen Z

Last week I presented tips on selling to the Silent Generation and Boomers. Today we examine selling to the younger generations: Gen X, Millennials...

Brand Ambassadors

No winery can have too many brand ambassadors. People who will tell the world about your wine. Usually we think of brand ambassadors as...

Reading Body Language

I found an interesting article from Entrepreneur online this week. Written by Travis Bradberry, the article discusses how we learn more through body language...

D.A.R.E. to Sell: Tips to Increase Sales Through the Tasting Room

As it is already May and wineries throughout North America are getting busier and busier, it seems like a good time to remind you...

Hiring the Right Staff

As it comes into the selling season, I thought a quick blog on some of the things to look for when you are hiring...

Be a Great Manager (Part Two)

This week we continue the topic of managing employees. Last week’s blog discussed giving credit where credit is due, which is the first rule...

Be a Great Manager (Part One)

Being a boss, at any level, is rarely easy. There are times that you wish your employees would just do what you want them...

Perking Up Your Email Subject Lines

Email subject lines are not always designed to make you open them. Here are a few from wineries that have popped up in my...

What Makes Guests Buy – Part Two

Last week’s blog talked about three of the six most important things that guests are looking for when they buy your products. In that...

What Makes Guests Buy?

If you want to be good at hospitality and/or sales, it helps to have a genuine interest in people, rather than having an interest...