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Should Tasting Fees Be Waived with Purchase?

I was discussing with my friend Karyn Howard Smith from Bryn Mawr Winery in Oregon whether tasting fees should be waived with a purchase...

Why Should Customers Buy Your Wine?

If you can’t answer that question, selling becomes much harder. While reading through lots of journals, articles and online information about sales and customer service,...

It’s Not Enough to Be Good Enough

Some years ago, I came across a one-page document entitled, “If 99% Were Good Enough….” It made a big impression on me. 99% seems to...

Too Many Discounts Lessen the Worth of Your Wine

I get emails from a lot of wineries every day. Most of them are sales emails, but the sales tactics that are being used...

Personalize Your Customer Out Reach

How do you reach your customers or broaden your audience to create new customers? It all starts with your marketing. To reach the people...

Do the Rules That You Learned and Follow Still Apply?

I was glancing through tweets over the weekend and came across this one by British wine writer Jamie Goode (wineanorakcom): “We become attached to...

Meeting Expectations – Part Two

Many human beings pride themselves on being unique, even though most people fall into one category or another; they like to think that they...

Meeting Expectations – Part One

Most businesses are focused on their products and wineries are no exception. Making and offering the very best products you can, should always be...

It Is Hard to Shine in a Sky Full of Stars

Good wines, even great wines, are not always enough to draw guests and customers back your winery. People are attracted to your wines and...

What Consumer Experience Is Your Winery Providing?

In most small and large businesses, it is important to the company that the guests are satisfied with the service they receive when they...

Promoting Your Events

Have you noticed that your life seems to be getting busier? Most of us have, and the most of us includes your customers. When you...

Creating Memories at Events

There is a lot of planning that goes into winery special events. Time is spent working on the venue, as well as the food...

Getting the Most Out of Your Events

As event season is already upon us, it’s important that we are ready to ensure the success of the events we work hard to...

Selling to Different Generations: Gen X, Millennials and Gen Z

Last week I presented tips on selling to the Silent Generation and Boomers. Today we examine selling to the younger generations: Gen X, Millennials...

Selling to Different Generations: Silent Generation and Baby Boomers

One of the most important aspects of creating converts (those customers who spread the word of your winery far and wide) is creating a...