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D.A.R.E. to Sell: Tips to Increase Sales Through the Tasting Room

As it is already May and wineries throughout North America are getting busier and busier, it seems like a good time to remind you...

Hiring the Right Staff

As it comes into the selling season, I thought a quick blog on some of the things to look for when you are hiring...

Be a Great Manager (Part Two)

This week we continue the topic of managing employees. Last week’s blog discussed giving credit where credit is due, which is the first rule...

Be a Great Manager (Part One)

Being a boss, at any level, is rarely easy. There are times that you wish your employees would just do what you want them...

Perking Up Your Email Subject Lines

Email subject lines are not always designed to make you open them. Here are a few from wineries that have popped up in my...

What Makes Guests Buy – Part Two

Last week’s blog talked about three of the six most important things that guests are looking for when they buy your products. In that...

What Makes Guests Buy?

If you want to be good at hospitality and/or sales, it helps to have a genuine interest in people, rather than having an interest...

Motivation Starts with You

There was an interesting article in while back in INC Magazine on motivating employees. The article contained a lot of sound advice. However, an...

Creating Unique Interactions

The best thing about working in hospitality is that we get to interact with different kinds of people all the time. If you don’t...

Words of Wisdom

On Monday March 4, 2019 I read a Facebook post from Tina Caputo. For many years Tina was the editor for Vineyard & Winery...

Searching for the Lost

If cases of wine were missing from your winery, would you start a search to find out what happened to them? Of course you...

Lessons to Be Learned

We visited the Department of Motor Vehicles last week. We had made an appointment as there are almost 500,000 people in the county in...

If You Have to Assume…Make Positive Assumptions

“Sales are contingent upon the attitude of the salesperson - not the attitude of the prospect.” W. Clement Stone I am not sure that there...

Keeping in Front of Mind Awareness

In today’s world, people are inundated with information, advertising and promotion about products. Without regular reminders of the benefits of your products or services,...

The Importance of Your Logo

Is your logo aging well? A good logo is a visual representation of your company’s identity. It provides information for potential customers and makes...