Home E Column

E Column

Getting the Most Out of Your Events

As event season is already upon us, it’s important that we are ready to ensure the success of the events we work hard to...

Selling to Different Generations: Silent Generation and Baby Boomers

One of the most important aspects of creating converts (those customers who spread the word of your winery far and wide) is creating a...

Brand Ambassadors

No winery can have too many brand ambassadors. People who will tell the world about your wine. Usually we think of brand ambassadors as...

Reading Body Language

I found an interesting article from Entrepreneur online this week. Written by Travis Bradberry, the article discusses how we learn more through body language...

D.A.R.E. to Sell: Tips to Increase Sales Through the Tasting Room

As it is already May and wineries throughout North America are getting busier and busier, it seems like a good time to remind you...

Hiring the Right Staff

As it comes into the selling season, I thought a quick blog on some of the things to look for when you are hiring...

Be a Great Manager (Part Two)

This week we continue the topic of managing employees. Last week’s blog discussed giving credit where credit is due, which is the first rule...

Be a Great Manager (Part One)

Being a boss, at any level, is rarely easy. There are times that you wish your employees would just do what you want them...

Perking Up Your Email Subject Lines

Email subject lines are not always designed to make you open them. Here are a few from wineries that have popped up in my...

What Makes Guests Buy – Part Two

Last week’s blog talked about three of the six most important things that guests are looking for when they buy your products. In that...

What Makes Guests Buy?

If you want to be good at hospitality and/or sales, it helps to have a genuine interest in people, rather than having an interest...

Motivation Starts with You

There was an interesting article in while back in INC Magazine on motivating employees. The article contained a lot of sound advice. However, an...

Creating Unique Interactions

The best thing about working in hospitality is that we get to interact with different kinds of people all the time. If you don’t...

Words of Wisdom

On Monday March 4, 2019 I read a Facebook post from Tina Caputo. For many years Tina was the editor for Vineyard & Winery...

Searching for the Lost

If cases of wine were missing from your winery, would you start a search to find out what happened to them? Of course you...