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Good Customer Service: It’s All About the Small Things

As we get closer to the upcoming holidays, you are going to see more winery visitors in the hospitality center. Wineries will experience more...

What’s in a Name?

If you want to sell something, the first step is to introduce yourself, and not just by saying: “Do you need help?” but by...

Are You Ready for the Weekend?

Happy Thanksgiving! After a wonderful day with family and friends, it is back to work on Friday and through the weekend for some of the...

Setting Sales Goals

Sometimes goal setting is measured on what management would like to see; rather than what is a reasonable increase or numbers that your sales...

Connecting with Guests

Think of connections with your guests as the most valuable tool in your sales toolbox. Once you have created a connection with the people...

The Art of Premium Pricing

Premium (higher) pricing of wine is one way to display the quality associated with the wine. Before you decide to enter the premium pricing...

What Is Customer Service?

After having some customer service problems with large and small companies of late, I thought it would be a good idea to write a...

Don’t Believe Everything You Think

It’s easy to get stuck into ruts mentally. Many times, when we come up against something new or different, we may try to fit...

Focus on How to Sell Rather Than What to Sell

Discover: What your customers are looking for. What has stopped them from buying (from you or others) in the past. According to Harvard Business Review:...

Working with Your Local Tourism Board – Part 2

Continuing the theme from last week’s blog, here are more tips on working with your local tourism programs (and others) to promote your winery...

Working with Your Local Tourism Board – Part One

Your local tourism board can be a great help to your winery. Not only do they promote the city, town or county, including your...

Asking for Testimonials

Providing a good experience for guests takes time and attention and may not be easy on busy days. However, when you have the opportunity...

Should Tasting Fees Be Waived with Purchase?

I was discussing with my friend Karyn Howard Smith from Bryn Mawr Winery in Oregon whether tasting fees should be waived with a purchase...

Why Should Customers Buy Your Wine?

If you can’t answer that question, selling becomes much harder. While reading through lots of journals, articles and online information about sales and customer service,...

It’s Not Enough to Be Good Enough

Some years ago, I came across a one-page document entitled, “If 99% Were Good Enough….” It made a big impression on me. 99% seems to...