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Secrets of a Successful Tasting Room: 2013 Survey Results

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Cyril Penn of Wine Business Monthly, Brian Baker of Chateau Montelena and Ahin Thomas of the Vintners’ Alliance join Rob McMillan of Silicon Valley Bank‘s Wine Division to discuss Wine Business Monthly and Silicon Valley Bank’s 2013 Tasting Room Survey. Topics include:
• Direct sales through tasting rooms and revenue generated
• Fees and fee reimbursement
• Staff compensation and benefits
• CRM integration
• Detailed wine club metrics

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