ABrief  July 22
Afternoon Brief, July 22
The Wine Industry May Not Be at the Conventions, but It's Watching: Presidential candidates used to be able to win their party's nomination by courting bigwigs over drinks at the bar outside the convention...
To Buy or Not to Buy: Factors Impacting Winery Supplier Choice
Positive supplier relationships have always been important in the wine industry, but even more so during tough economic times. With increased global competition and pressure to reduce costs, wineries often...
Direct-to-Consumer Sales
Writer Jim Brumm Are you getting all you can from your tasting room? The most profitable way to sell wine has always been to sell it directly to the consumer. When you add middlemen such as distributors...
Why Choosing the Right Attorney is Critical for Winery Owners
Writer: Jim Brumm While few non-lawyers want to deal with the often scary and nearly always confusing world of law, a winery owner may find that a good lawyer who is well versed in winery law may be his...
Wine Industry Associations...Helping Members Thrive in Today’s Economy
by Jim Brumm Making great wine is hard enough, but layer on the marketing, compliance, employees, taxes, permits, distribution, vendors, receivables, etc…it’s easy to see how overwhelming it can get. There...
Solar Power Growing in Wine Industry
by Brian Wright It’s no surprise that wineries are pioneers in a green industry like solar as the success of the grape grower can be measured by how well they interact with the environment. Clean energy...
5 Things Every Video Marketer Should Know…Before Production Begins!
We recently celebrated the completion of our 175th wine industry related promotional video and had several people ask us what the “secret” is to creating something that’s actually effective...
Wine Industry Network Launches WIN Media
WineIndustryNetwork.com Expands to Offer Full Service Video Marketing & Production.
And The Winner Is...
It’s interesting these days to look at the results of wine competitions around the country that are open for entry to national and, in some cases, international wines. These days we are seeing a much larger...
In Short Direct Marketing
New Year, New Start…I Assume
So how are the new year’s resolutions going? I have already discarded a couple of mine but have high hopes for some of the others.  In addition to making (and subsequently breaking) my resolutions for...
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