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Afternoon Brief, July 22

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The Wine Industry May Not Be at the Conventions, but It's Watching: Presidential candidates used to be able to win their party's nomination by courting bigwigs over drinks at the bar outside the convention hall...

Secrets of a Successful Tasting Room: 2013 Survey Results

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Cyril Penn of Wine Business Monthly, Brian Baker of Chateau Montelena and Ahin Thomas of the Vintners' Alliance join Rob McMillan of Silicon Valley...

To Buy or Not to Buy: Factors Impacting Winery Supplier Choice

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Positive supplier relationships have always been important in the wine industry, but even more so during tough economic times. With increased global competition and pressure to reduce costs, wineries often scrutinize suppliers more closely to obtain better pricing. At the same time, long-standing relationships are also a primary consideration. So what factors really drive a winery’s decision in supplier selection?

Direct-to-Consumer Sales

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Writer Jim Brumm Are you getting all you can from your tasting room? The most profitable way to sell wine has always been to sell it...

Why Choosing the Right Attorney is Critical for Winery Owners

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Writer: Jim Brumm While few non-lawyers want to deal with the often scary and nearly always confusing world of law, a winery owner may find that...

Wine Industry Associations…Helping Members Thrive in Today’s Economy

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by Jim Brumm Making great wine is hard enough, but layer on the marketing, compliance, employees, taxes, permits, distribution, vendors, receivables, etc…it’s easy to see...

Solar Power Growing in Wine Industry

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by Brian Wright It’s no surprise that wineries are pioneers in a green industry like solar as the success of the grape grower can be...

5 Things Every Video Marketer Should Know…Before Production Begins!

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We recently celebrated the completion of our 175th wine industry related promotional video and had several people ask us what the "secret" is to...

Wine Industry Network Launches WIN Media

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WineIndustryNetwork.com Expands to Offer Full Service Video Marketing & Production.

And The Winner Is…

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It’s interesting these days to look at the results of wine competitions around the country that are open for entry to national and, in...

New Year, New Start…I Assume

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So how are the new year’s resolutions going? I have already discarded a couple of mine but have high hopes for some of the...

It’s Almost Trade Show Season

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It’s almost trade show season. I say almost because even though it is only November and the first trade show doesn’t happen until January...

Does Social Networking Sell Wine? Yes!

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It seems that the question most asked these days about social networking is whether or not wineries are actually getting visitors into their...

Tell Me A Story…

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My friend John says often, “We are known to the world by the stories that we tell... I love telling stories and I love...

Great Wines From Coast to Coast

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Over the past four months I have had the opportunity to see the wine industry from one side of the country to the other. ...
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