Category: DTC

Waiting for your distributor to find the time and sales power to sell your wines is no longer good enough. By Jeff Siegel For years — decades, even — the relationship between a winery and its distributor...

As the DTC wine market continues to grow, creating a seamless customer experience becomes essential. By Louis Amoroso In an era dominated by digital experiences, the wine industry has undergone...

Silicon Valley Bank’s annual Direct to Consumer report cites growing visitation numbers and declining DtC volume sales By Jeff Siegel   Rob McMillan The news is mixed in Silicon Valley Bank’s 2024...

Insights from the 2024 Wine Sales Symposium, produced by Wine Industry Network (WIN) By Alexandra Russell and Laurie Wachter On Thursday, May 16, more than 300 attendees showed up for the 2024 Wine Sales...

The second tier hasn’t stopped changing since the Recession ended in the mid-2000s, with wave after wave of consolidation since. By Jeff Siegel   Every time it seems that the wine business can’t change...

Make better decisions with a 360° view of the wine industry and your customers By Laurie Wachter   “2023 was really a difficult year for wine, and 2024 will be a pivotal year for the future of this...

Direct-to-consumer has been one of the most resilient parts of the wine market. By Jeff Siegel   The consensus is that Direct to Consumer sales will be one of wine’s few bright spots in 2024. Why...

Wine Market Council seeks answers to perception and consumption challenges By Jeff Siegel   In 2024, the Wine Market Council, acknowledging the pressures currently facing the wine industry, will make...

Changing demographics, dropping demand and “bulging” inventories call for industry leadership and vision. By Jeff Siegel   There is very little good news in this year’s Silicon Valley Bank State...

In 2023, Wine Industry Advisor continued its mission to provide you — our broad audience of professionals and enthusiasts — the latest, most important information about key topics facing our industry.  As...