Tag: Marketing

WHY WISE? WISE – which stands for Wine Industry Sales Education – we believe a rising tide lifts all boats and that the wine industry deserves strong leaders, healthy teams, DTC mastery and winery success....

Do you want an all-in-one DTC sales system that runs completely in the cloud?  That’s what I will be exhibiting at our booth.  Easily change from back-office to POS by changing browser...

No one picks up the phone anymore. And it’s harder than ever to get your emails delivered and opened. But it is still possible to reach your customers…everyone reads their text messages. Other industries...

Join us on October 31st at 11:00am for this fast-paced session packed with actionable strategies you can implement between now and the end of the year! Jennie Gilbert, Co-Founder of RedChirp, and Susan...

Can marketing campaigns and positive press save the wine industry? Sometime next year, the Wine Institute will do something it hasn’t done in decades: launch a wine marketing campaign. “Wine Institute...

“We’re educating lawmakers on the contribution our industry makes to the state and on our values.” —Jana McKamey, Oregon Winegrowers Association By Laura Ness The scion of sugar beet farmers going...

Want to learn about younger wine consumers? Watch and listen. By Randy Caparoso (with Anna Delgado)   “When was the last time a wine writer sat down to have a glass with a young person?” Anna...

Communication is key if you want to attract new customers — and retain existing ones. By Kathleen Willcox   First you need to sell your wine. Next you need to retain your customer. The link between...

Where is Taylor Swift when wine needs her? By Jeff Siegel Is the cure for what ails wine as simple as a couple of A-list celebrity brands? In other words, where is Taylor Swift when wine needs her? “Sure,...

We possess the power to unleash the magic of wine if we all work together.   By Jim Trezise   WineAmerica’s website has three key sections for three key audiences: “Compliance Matters,”...