Tag: Marketing
OpEd: Do Not Talk About What Younger Consumers Think About Wine...
Want to learn about younger wine consumers? Watch and listen.
By Randy Caparoso (with Anna Delgado)
"When was the last time a wine writer sat down...
Boosting Brands: How to Grow (and Retain) Sales
Communication is key if you want to attract new customers — and retain existing ones.
By Kathleen Willcox
First you need to sell your wine. Next...
Distant Stars: Celebrity Wines and Endorsements Won’t Save Us
Where is Taylor Swift when wine needs her?
By Jeff Siegel
Is the cure for what ails wine as simple as a couple of A-list celebrity...
WineAmerica: Let’s Get to Work Unleashing the Magic of Wine
We possess the power to unleash the magic of wine if we all work together.
By Jim Trezise
WineAmerica’s website has three key sections for three key...
Connect with Unified Exhibitors and Enter to WIN
Wine Industry Network (WIN) THE leading business to business resource for the North American wine industry is offering a new way to connect with...
Enavate Provides Automation, Efficiency and Security That Scales to Your Business...
Enavation Cloud: VinPoint Wine Management gives winery businesses of all sizes the power to modernize operations, simplify processes and grow revenue while focusing on...
Commerce7 Is the Modern Commerce Platform for Wineries
Come chat with the Commerce7 team at booth #2018 to learn more about our modern commerce platform for wineries, and why our Ecommerce is...
Innovation in a Box: 100% Sustainable Wine Shipping Packaging
Los Angeles-based Bay Cities Packaging & Design, in partnership with Cruz Foam, crafted an innovative 100% sustainable wine bottle shipping package for wineries and...
RedChirp’s Texting Takeover: Why Wineries Are All in
No one picks up the phone anymore. And it’s harder than ever to get your emails delivered and opened. But it is still possible...
How to Use the Manifest Chill-O-Meter for the Perfect Wine Experience
The Chill-O-Meter, a patented and reversible device, provides wine enthusiasts with an intuitive and reliable method to determine the optimal temperature for serving their...
New Release: PreferencePro™ SMS Wine Marketing
Visit Booth #616 to see the industry’s only text messaging system powered by SimpleTexting, ChatGPT. and the award-winning wine marketing intelligence of PreferencePro automated...
Innovative Platform Redesign Optimizes DTC Sales Opportunities for Wine Industry
WineDirect, the industry leader in terms of providing its global customer base with end-to-end sales solutions from ecommerce to fulfillment, has announced a redesigned...
Lights, Camera, Action! Land Your Brand in TV and Film
Relatable characters drinking your wine is a great way to reach target customers.
By Melanie Young
In the Netflix series, Dead to Me, Jen, a grieving...
Reels and Algorithms: Marketing Goes High Tech
Adding video and AI to your winery marketing may be easier than you think.
By Laurie Wachter
The world of marketing sometimes feels like it’s spinning...
Engage Your Customers and Build Relationships Through Event Sponsorships
Sharing an experience creates new and loyal customers.
By Melanie Young
Sponsoring events can bring new customers to your wine brand through product sampling and social...
