The warmer weather is finally here and people are ready to get out of their houses and into your tasting rooms!
It’s time to get out your start of season checklist to make sure that you are ready to hit the ground running. So grab a pen, your checklist and a glass of wine, find a comfy chair and lets get started. If you don’t have a checklist now is a great time to make one.
Goals
How much wine do you want to sell and at what prices?
How many club members do you want to add?
How are the profit margins after you factor in discounts and other expenses?
Appearance
Is everything spruced up and ready to go? Walk around the grounds and buildings as if you have never seen them before and assess the overall appearance. Grade each area and make the necessary adjustments.
TR Team
In the battle for connection, sales and long-term customers the tasting room team members are your front line. They are the one who influence visitors to buy and to return so take the time to find the right people and train them well.
To read the complete article, including a list of personality traits to look for when you are hiring, click here.
