Wine club parties are a vital part of club member retention and can be as simple as a vineyard seminar with a box lunch or as elaborate as a Mediterranean cruise. In my experience members really enjoy...

It’s a good idea to find out what your tasting room is like when you, the manager or owner, are not around.  By Craig Root As a former tasting room manager, I never minded when my boss used mystery...

Some simple considerations toward staff and visitors can make a difference to your bottom line. By Craig Root When I conduct a design review with owners and architects for a new or remodeled tasting...

Don’t limit your search before you consider all possibilities. By Craig Root NOTE:  With tipping now allowed, some full-time tasting room staff are making $50,000 to $100,000 per year (when you add...

Wine clubs should have two budget reports, because clubs (generally) don’t pay as many operating costs as the tasting room. By Craig Root First of all, I am a huge fan of wine clubs.  In addition...

Here are some tips on making sure your trade visits stand out from your competition. By Craig Root The importance of treating trade visitors well cannot be overstated. Trade visits, which welcome...