From Vineyard to Cellar to Tasting Room — Key Roles, Duties and Skills Needed in the Wine Industry
By Karen M. Wetzel
Last month, we launched the very first article in WIN’s Wine Careers series,...
The Wine Industry May Not Be at the Conventions, but It's Watching: Presidential candidates used to be able to win their party's nomination by courting bigwigs over drinks at the bar outside the convention...
Positive supplier relationships have always been important in the wine industry, but even more so during tough economic times. With increased global competition and pressure to reduce costs, wineries often...
Writer Jim Brumm
Are you getting all you can from your tasting room?
The most profitable way to sell wine has always been to sell it directly to the consumer. When you add middlemen such as distributors...
Writer: Jim Brumm
While few non-lawyers want to deal with the often scary and nearly always confusing world of law, a winery owner may find that a good lawyer who is well versed in winery law may be his...
by Jim Brumm
Making great wine is hard enough, but layer on the marketing, compliance, employees, taxes, permits, distribution, vendors, receivables, etc…it’s easy to see how overwhelming it can get. There...
by Brian Wright
It’s no surprise that wineries are pioneers in a green industry like solar as the success of the grape grower can be measured by how well they interact with the environment. Clean energy...
We recently celebrated the completion of our 175th wine industry related promotional video and had several people ask us what the “secret” is to creating something that’s actually effective...
WineIndustryNetwork.com Expands to Offer Full Service Video Marketing & Production.
It’s interesting these days to look at the results of wine competitions around the country that are open for entry to national and, in some cases, international wines. These days we are seeing a much larger...
So how are the new year’s resolutions going? I have already discarded a couple of mine but have high hopes for some of the others. In addition to making (and subsequently breaking) my resolutions for...
Elizabeth Slater- Founder & Vice President of WIN
It’s almost trade show season. I say almost because even though it is only November and the first trade show doesn’t happen until January of next year,...
It seems that the question most asked these days about social networking is whether or not wineries are actually getting visitors into their tasting rooms or into restaurants and retail stores to buy wine...
Elizabeth Slater- Founder & Vice President of WIN
My friend John says often, “We are known to the world by the stories that we tell… I love telling stories and I love hearing stories. In my...
Over the past four months I have had the opportunity to see the wine industry from one side of the country to the other. I have traveled from North Carolina and the Finger Lakes of New York, to Illinois...
Do you need to get your winery, brand, or business involved in Social Media just because everyone else is?
The better questions to ask are: How do I find out what is being said about us online and how...
