The tasting room used to be the heart of the winery business model. Walk-ins became club members. Club members became brand ambassadors. Revenue flowed predictably, and the formula worked.
That’s changing.
Visitation...
Wine club parties are a vital part of club member retention and can be as simple as a vineyard seminar with a box lunch or as elaborate as a Mediterranean cruise. In my experience members really enjoy...
As we reach the end of 2025, focus on auditing your DTC touchpoints.
By Damien Wilson
December is the wine industry’s marathon of hope. We hope our wine club members’ gift orders arrive...
Camaraderie with loyalists and an open arms policy to new recruits is key for wineries seeking to maintain healthy bottom lines in a challenging economy.
By Kathleen Willcox
There’s never been a better...
A coast-to-coast collaboration of wineries offers members exclusive access to handcrafted wines and immersive regional experiences
July 1, 2025 (Amity, OR) — In a bold reimagining of the traditional...
In the world of direct-to-consumer wine, hospitality is more than a courtesy, it’s the engine that powers connection, loyalty, and revenue.
The team behind eCELLAR brings decades of experience...
Wine clubs should have two budget reports, because clubs (generally) don’t pay as many operating costs as the tasting room.
By Craig Root
First of all, I am a huge fan of wine clubs.
In addition...
As the target audience of wine clubs continues to diminish and technology enables choice, we can expect subscriptions to play an increasingly influential role in shaping the future of the wine industry.
By...
An increase in wine club convenience equates to an increase in wine club members and membership retention.
—Zach Kamphuis, general manager, Commerce7
Why should a consumer sign up for a wine club instead...
Today’s customers expect personalization, especially when it comes to subscription services. Buyers are savvy. They know that they are sharing their data, they know why you and other companies want their...
