You know the story. Wine lovers see a promotion to “join the club” or to get those special “members-only” benefits and they sign up for your wine club. They’re excited. You’re excited. You send out the...
The wine purchase decision is a confusing, anxious moment for many consumers, and a critical opportunity for wine brands. How does, will, should, one decide which wine to purchase when not in a position...
Wine Management Systems unveils new Business Process Modeling methodology to drastically reduce the data entry needed for compliance. Experts will be on hand at the Unified Wine & Grape Symposium to...
Come discover the new and powerful features of the Active Club Solutions All-In-One Tasting Room Solution and iPad winery POS native app, automated wine club processing and shipping, customized, automated...
Granbury Wine Solutions is excited to start the year with a new brand! eWinery Solutions and Napa Valley POS are now vinSUITE.
Stop by booth #602 to see what all the buzz is about! The “official” release...
Over the years it seems that everyone is getting into the wine club business. A friend of mine just received a flyer from Southwest Airlines. The company has partnered (it would seem) with an online wine...
By WISE Academy
Often we are asked about tasting room staff incentives for wineries and best practices for a program. An Incentive Compensation Program (ICP) is a tool used to motivate and compensate...
I am teaching a short (eight week) class at the local Junior College entitled Consumer Direct Wine Sales & Marketing. As a homework assignment, I asked my students to visit wineries and report back...
Sonoma County to be official 2016 Super Bowl wine: Sonoma County wine producers will be the official suppliers for Super Bowl 50 in the Bay Area 2016, it was announced Friday at an annual gathering of...
Vintner Jim Fetzer closing Ceago Vinegarden:
Jim Fetzer, who worked along with his family to create their namesake wine and then later started his own Lake County winery noted for its unique biodynamic...
