Wine Industry Network (WIN) founder and CEO George Christie recently received the Innovator Award at the 10th Anniversary Sonoma County Barrel Auction
By Kathleen Willcox
Innovation is a cousin...
Leveraging the decades-long link between basketball and wine to attract new consumers
By Kathleen Willcox
The business of selling anything, from widgets to wine, to a younger generation often requires...
Communication is key if you want to attract new customers — and retain existing ones.
By Kathleen Willcox
First you need to sell your wine. Next you need to retain your customer. The link between...
How is the Evergreen State beating the odds in a challenging marketplace?
By Kathleen Willcox
There’s always that one person who manages to look like a model in every picture while everyone else...
Nominations close March 15 for these revived honors.
By Kathleen Willcox
Awards are generally designed to recognize and reward excellence, innovation and creativity. The Wine Marketing Awards...
Demonstrating that a nonprofit is everything it seems to be, and establishing
just how much support a winery is giving to its cause, is essential.
By Kathleen Willcox
In an era of fake news,...
By Kathleen Willcox
As any CEO (or parent) worth their salt knows, going out and doing the thing — instead of pontificating about the importance of going out and doing the thing — is the best way...
By Kathleen Willcox
Deborah Brenner built her career on creating spaces for and celebrating women in places where, while they weren’t necessarily unwelcome, they certainly weren’t a notable...
By Kathleen Willcox
Duff Bevill grew up in Southern California, and says he “couldn’t wait” to “get away from L.A. and get to farmland up north.” That passion for Northern California’s green spaces...
Is there a way for brands to meet the lofty expectations of guests
without scaring them away with sky-high fees?
By Kathleen Willcox
In 2019, wine tasting fees and experiences ran the gamut from...
