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A 3-Step Plan for Data-Driven Brand Turnarounds
When I assumed the role of Faculty Director of the Wine Business Institute, the weight of expectation to solve the wine industry’s mounting challenges was immediate. Having spent my entire working...
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Wine Business Institute Update: Wine Needs to Focus on Consumers (Op-Ed)
To understand the urgency of a shift to fact-based decision making, we must look at the disconnect between industry gatekeeping and genuine consumer appeal. By Damien Wilson, Ph.D. As I stated in my...
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Wine Business Institute Update: The Disparity Between Expression and Practice in the Wine Industry
 Just because it’s a popular claim that wine is welcoming doesn’t make the claim correct. By Damien Wilson When two wine people meet at a social event — say, following a trade day or conference...
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Wine Business Institute Update: Taking Cues from Related Industries Can Lead to Growth (OpEd)
The pathway is clear. Wine has to change what no longer works. By Damien Wilson I recently had the pleasure of being invited to attend Santa Rosa Junior College‘s inaugural Sonoma County Agriculture...
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Afternoon Brief, October 15
Online Alcohol Marketplace Provi Settles Antitrust Lawsuit Against Southern Glazer's: Online wholesale alcohol platform Provi has settled its federal antitrust lawsuit accusing Southern Glazer's, the largest...
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Wine Business Institute Update: Looking Forward with Optimism (OpEd)
SSU Wine Business Institute Faculty Director Damien Wilson sees opportunity and solutions on the horizon. By Damien Wilson In 2006, I moved to Angers, a small town in the Loire Valley, with my young...
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Hard Lessons: Wine Business Education Shifting to Meet Industry Challenges
Programs focus on making wine business education more relevant amid an industry downturn. By Jeff Siegel Wine-centric business education, which boomed over the past couple of decades, is facing a brave...
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Wine Industry Insiders with Damien Wilson
In this episode, George sits down with Damien Wilson, Hamel Family Faculty Chair of Wine Business at Sonoma State University. They discuss Damien’s blue-collar roots growing up in Darwin, Australia and...
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Registration Open for 2025 Bold Predictions: Wine Industry Leadership Conference Series
Healdsburg, CA, January 2, 2025— Registration is now open for Wine Industry Network’s (WIN) first session of the 2025 Bold Predictions: Wine Industry Leadership Conference Series. This must-attend virtual...
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Bold Predictions: Four Takes on Twentyfour
Healdsburg, CA, December 6, 2023— Registration is now open for Wine Industry Network’s (WIN) first session of the Bold Predictions: Wine Industry Leadership Conference Series. This must-attend virtual...
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COVID-19’s Lasting Impact on the Wine Industry Sets the Stage for 2023 Opportunities
The challenges of the past few years have driven significant change in the wine sector, and 2023 will require continued adaptation. To help wineries understand the trends and anticipate the challenges...
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The HENRYs Offer the Greatest Opportunity for the Wine Sector in 2021
By Barbara Barrielle Damien Wilson, Ph.D, The Hamel Family Faculty Chair of Wine Business at Sonoma State, is never boring. That bodes well for his students, of course, but for the rest of us, his colorful...
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Crafting a Digital Marketing Scorecard for the US Wine Industry
Ecommerce is booming in most consumer retail industries, with nearly 80% of US consumers now shopping online, according to Pew Research. This has caused the world of digital marketing to explode as major...
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Wine Business Institute Research Summit July 10
Industry Leaders to gather at Sonoma State University for inaugural research and education conference of wine professionals and academic scholars Sonoma County, California – The Wine Business Institute...
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Local Experts Weigh in on the State of the North Coast Wine Industry
What’s been happening in the North Coast wine industry? Specifically developed for wineries in Sonoma, Napa, Lake, and Mendocino Counties, this conference session will delve into topics for small, direct-to-consumer...
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In Pursuit of Excellence: Trade, Media and Producers Weigh In
By Paul Vigna Nova Cadamatre Nova Cadamatre is director of winemaking for Constellation’s Canandaigua Winery, developing the 240 Days wines from the Finger Lakes. She and her husband, Brian, also have...
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