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Affinity Creative’s Sweet Design for Oliver Winery

MARE ISLAND, CA - How do you makeover the flagship label of a 700,000 case winery? “Very carefully,” says Cynthia Sterling, Creative Director at...

Affinity Creative Group’s Fresh Take on Canned Tequila Seltzer

Designing more than the look of a new drink… it’s an adventure in a can. Communicating a lively, fun lifestyle, along with the very...

Afternoon Brief, October 12

How Winemakers Craft Clean Natural Wines: Why are some natural wines marked by volatile acidity, Brett, and mousiness, while others aren't? Alex Russan investigates...

Affinity Creative Group Awakens the Spirit of Alaska

October 9, 2020 - MARE ISLAND, CA - What do you do when your greatest asset is hiding under a glacier? That's what the management...

Afternoon Brief, September 24

California Regulators Identify Violations After Rodney Strong Wine Spill, but No Fine Yet: One of the largest wine spills in Sonoma County history this year violated federal and state clean water laws, according to California officials, who are still deciding whether an accident at a Healdsburg winery that emptied a 100,000-gallon tank and polluted the Russian River with red wine will result in any fines...

Making First Impressions with Secondary Packaging

Presentation packaging has many forms and their structure is as important as their design...

Afternoon Brief, July 30

Phylloxera Breakthrough Brings Hope to Vineyards: A breakthrough study in Europe could open the door to an end to the curse of phylloxera...

Affinity Creative Group Says “Can Do” for SABÉ Pre-Mixed Cocktails

MARE ISLAND, CA-- After successfully launching a highly acclaimed line of tequila, bourbon, and vodka blends, what do you do for an encore? For the...

Afternoon Brief, May 5

US Drinkers Have Increased Wine Consumption During Lockdown, Led by More Involved Drinkers, as Interest in Locally Produced Wine Surges: America's 77 million regular wine drinkers upped their frequency of wine consumption during the pandemic lockdown, despite the closure of many on-premise establishments, according to new consumer research out this week...

Affinity Creative Group Creates #ACaseForACause to Support the Wine Industry

MARE ISLAND, CA-- Amid the COVID-19 crisis, Affinity Creative Group immediately felt the need to support an industry that's been severely impacted by the...

Complete Brand Experiences Through Marketing Services Custom-Tailored for Today’s Brand Champions

Affinity Creative Group is a collective of strategic and creative experts in branding, packaging design, digital media, and retail activation. We deliver the complete...

Afternoon Brief, October 30

Kincade Fire Tears Through Sonoma County, Inches Toward Napa According to Cal Fire, the Kincade fire had grown to 76,825 acres, with 30% containment, as of Wednesday morning. Fears that overnight winds would push the fire closer to Santa Rosa, and would follow the path of the 2017 Tubbs fire, subsided as the winds died down towards dawn...

Afternoon Brief, January 18

Amid Shift in Wine Consumer Demand, California Wine Country Cautioned to Prepare for Ample Grape Supply: The North Coast wine business on Thursday received another wake-up call about gathering storm clouds that could dampen consumer demand for premium wines and the grapes from which they're made ...

Highly Effective Creative Solutions to Marketing Challenges

Affinity Creative Group specializes in integrated Brand Design, Digital Media and Retail Activation marketing services. Our mission is making our client’s great brands, even...

Package Redesign Flipped Double Digit Decline to Growth

To say Cline Cellars Marketing Director Christine Lilienthal is thrilled about the new label design and packaging for the winery’s core Lodi Zinfandel would be an understatement. Her collaboration with Affinity Creative Group in repackaging this nationally distributed wine has meant a complete overhaul of the perception of this wine in the marketplace – and the sales numbers show it.