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An Agency Created Just for You

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We bring brands to life through beautiful packaging, engaging digital media, and enticing retail environments. The result: a seamless brand experience across all major touch points. How do we do that? Read on.

Shaping a New, Authentic Brand Identity for Napa Cellars

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New packaging for Napa Cellars’ latest Classic Collection release reveals a dramatic transformation from its previous use of whimsical imagery. The brand now projects...

Afternoon Brief, June 1

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Subscribe to the Afternoon Brief   Trending Story: California Association of Winegrape Growers Foundation Awards $30,000 in Student Scholarships The California Association of Winegrape Growers Foundation...

It’s What’s in the Bottle That Counts … Or Is It?

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The Role of Texture in Wine Packaging. The lab supervisor of a well-known Sonoma County winery approached me recently with a lovely bottle of Cote des Roses by producer Gerard Bertrand...

Afternoon Brief, August 19

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From Wine to Weed: Keeping the Marijuana Farm Small and Local: In November, voters in as many as 12 states will see a marijuana legalization initiative on their ballots...

Strategic Design Invigorates Brand Health

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"Clients call us when they need to revive a tired brand or bring a new brand to life, on the label and on the shelf," says Ed Rice, Affinity Creative Group’s Director of Brand Strategy and Client Development.

Afternoon Brief, August 9

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Williams Selyem Acquires 121 Year-Old Russian River Valley Zinfandel Vineyard: Williams Selyem Winery, a producer of iconic Pinot Noir, Chardonnay and Zinfandel for 35 years, announced today it has purchased the historic Saitone Vineyard located on Olivet Road in Sonoma County's Russian River Valley...

G Ink Capabilities Showcased with Wintersun Labels and Capsules

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G3 Enterprises are continuing to develop their G Ink technologies and have displayed label and capsule designs utilizing the bichromic, thermochromic, and photochromic features...

Afternoon Brief, May 20

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Gallo expands vineyard holdings in Napa Valley: E&J Gallo Winery announced Tuesday that it has purchased 642 acres in the Napa Valley as the nations No. 1 vintner makes further inroads into the North Coast wine industry...

Afternoon Brief, March 18

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Subscribe to the Afternoon Brief Trending Story: Wine Industry Revolutionary, Ben Parsons; Breaks with Tradition and Pushes Boundaries of the Law Its no real surprise that Ben...