Wilson Creek Mule
In the Mix: Promoting Your Wine as a Cocktail Ingredient
Is positioning your wine as a mixed drink ingredient a smart way to sell more bottles? By Robin Shreeves   A September report from Terrain confirms that the U.S. wine market has seen little growth...
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Domestic Sparkling Wine Is on the Rise. How Can a Winery Start Production?
U.S. wineries looking to offset negative growth should consider adding sparkling wine to their portfolios to capture consumers who embrace bubbles.  By Robin Shreeves   Wine consumption has seen...
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Open the Gate: Gain Consumer Converts with “Gateway” Wines
Age notwithstanding, new wine consumers can be found — and courted — by offering a variety of products and presentations. By Robin Shreeves   Wine consumption is “growing at a slower and slower pace,”...
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Wine Brands Can Benefit from Marketing Their Sustainability Online
Brands should put sustainability front and center in their online marketing to capture the attention of drinkers who shop their values. By Robin Shreeves   Millennials and Gen Z aren’t embracing...
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Follow the Crowd: Lure New Consumers by Matching Gen Z’s Preferences and Values
It wasn’t so long ago that millennials were “killing” everything from dining rooms to the canned tuna industry. More recently, Silicon Valley Bank’s 2022 State of the Wine Industry Report revealed that...
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Growing Success of Grüner in U.S. East Coast Wine Regions
Grüner Veltliner, Austria’s signature white grape, accounts for one third of the country’s vines. It thrives elsewhere around the world: the Czech Republic, Hungary—and increasingly in U.S. vineyards along...
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Wine Competitions—Worth It?
Winemakers weigh the pros, cons, and relevancy of wine competitions in the modern market.  —Robin Shreeves A tasting room lined with award-winning bottles, glittering with bronze, silver, and gold...
First harvest at Camden County College in Blackwood, NJ / Camden Community College
As East Coast Wine Industry Grows, So Too Wine Education Programs
New community college programs provide practical training in skills required by local wine industry. —Robin Shreeves The East Coast wine industry is growing—and finding itself increasingly in need of educated...
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'The Best Red Grape I've Ever Grown'—East Coast Winemakers' Success with New Cross San Marco
An Italian grape-growing experiment shows potential for quality grape and wine production along the US East Coast. —Robin Shreeves The US’s first commercial wines of the Italian grape, San Marco, are officially...
AB Hero Wine Keyboard
Afternoon Brief, August 27th
Afternoon Brief: By the end of 2021, 72.9 percent of online purchases will be made on mobile devices. Wineries already using scannable technology on their bottles, shelf talkers, or neckers are ahead in...
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