Robin Shreeves
Robin Shreeves is a drinks journalist and lifestyle features writer. Her wine writing has appeared in dozens of print and online publications including Wine Enthusiast, VinePair, Courier Post, Spirited Magazine, Edible Philly, Edible Jersey, USA Today, and Drink Philly. She holds a Level 3 wine certification and Advanced Wine Speaker certification from the National Wine School. Robin is also cofounder of Thinking Outside the Bottle that offers content writing for drinks brands.
In the Mix: Promoting Your Wine as a Cocktail Ingredient
Is positioning your wine as a mixed drink ingredient a smart way to sell more bottles?
By Robin Shreeves
A September report from Terrain confirms that...
Domestic Sparkling Wine Is on the Rise. How Can a Winery...
U.S. wineries looking to offset negative growth should consider adding sparkling wine
to their portfolios to capture consumers who embrace bubbles.
By Robin Shreeves
Wine consumption has...
Open the Gate: Gain Consumer Converts with “Gateway” Wines
Age notwithstanding, new wine consumers can be found — and courted — by offering
a variety of products and presentations.
By Robin Shreeves
Wine consumption is...
Wine Brands Can Benefit from Marketing Their Sustainability Online
Brands should put sustainability front and center in their online marketing
to capture the attention of drinkers who shop their values.
By Robin Shreeves
Millennials and...
Follow the Crowd: Lure New Consumers by Matching Gen Z’s Preferences...
It wasn’t so long ago that millennials were “killing” everything from dining rooms to the canned tuna industry. More recently, Silicon Valley Bank’s 2022...
Growing Success of Grüner in U.S. East Coast Wine Regions
Grüner Veltliner, Austria’s signature white grape, accounts for one third of the country’s vines. It thrives elsewhere around the world: the Czech Republic, Hungary—and...
Wine Competitions—Worth It?
Winemakers weigh the pros, cons, and relevancy of wine competitions in the modern market.
—Robin Shreeves
A tasting room lined with award-winning bottles, glittering with bronze,...
As East Coast Wine Industry Grows, So Too Wine Education Programs
New community college programs provide practical training in skills required by local wine industry.
—Robin Shreeves
The East Coast wine industry is growing—and finding itself increasingly...
‘The Best Red Grape I’ve Ever Grown’—East Coast Winemakers’ Success with...
An Italian grape-growing experiment shows potential for quality grape and wine production along the US East Coast.
—Robin Shreeves
The US’s first commercial wines of the...
Afternoon Brief, August 27th
Afternoon Brief: By the end of 2021, 72.9 percent of online purchases will be made on mobile devices. Wineries already using scannable technology on their bottles, shelf talkers, or neckers are ahead in dollars, data, and consumer reach. | WIA Exclusive by Robin Shreeves...
QR Codes and NFC Chips—The Future of Wine Marketing
“They say the death of the QR code was announced prematurely,” speaker Ed Rice, executive director of Affinity Creative told those attending Wine Industry...
Mid-Atlantic Winegrowers Battle Spotted Lanternfly Infestation
It's an ongoing issue with ongoing research. Here are the latest findings.
Making their way through the mid-Atlantic states and beyond, Spotted Lanternflies (SLF) damage...
