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Afternoon Brief, July 30

Phylloxera Breakthrough Brings Hope to Vineyards: A breakthrough study in Europe could open the door to an end to the curse of phylloxera...

Affinity Creative Group Says “Can Do” for SABÉ Pre-Mixed Cocktails

MARE ISLAND, CA-- After successfully launching a highly acclaimed line of tequila, bourbon, and vodka blends, what do you do for an encore? For the...

Afternoon Brief, May 5

US Drinkers Have Increased Wine Consumption During Lockdown, Led by More Involved Drinkers, as Interest in Locally Produced Wine Surges: America's 77 million regular wine drinkers upped their frequency of wine consumption during the pandemic lockdown, despite the closure of many on-premise establishments, according to new consumer research out this week...

Affinity Creative Group Creates #ACaseForACause to Support the Wine Industry

MARE ISLAND, CA-- Amid the COVID-19 crisis, Affinity Creative Group immediately felt the need to support an industry that's been severely impacted by the...

Complete Brand Experiences Through Marketing Services Custom-Tailored for Today’s Brand Champions

Affinity Creative Group is a collective of strategic and creative experts in branding, packaging design, digital media, and retail activation. We deliver the complete...

Afternoon Brief, October 30

Kincade Fire Tears Through Sonoma County, Inches Toward Napa According to Cal Fire, the Kincade fire had grown to 76,825 acres, with 30% containment, as of Wednesday morning. Fears that overnight winds would push the fire closer to Santa Rosa, and would follow the path of the 2017 Tubbs fire, subsided as the winds died down towards dawn...

Afternoon Brief, January 18

Amid Shift in Wine Consumer Demand, California Wine Country Cautioned to Prepare for Ample Grape Supply: The North Coast wine business on Thursday received another wake-up call about gathering storm clouds that could dampen consumer demand for premium wines and the grapes from which they're made ...

Highly Effective Creative Solutions to Marketing Challenges

Affinity Creative Group specializes in integrated Brand Design, Digital Media and Retail Activation marketing services. Our mission is making our client’s great brands, even...

Package Redesign Flipped Double Digit Decline to Growth

To say Cline Cellars Marketing Director Christine Lilienthal is thrilled about the new label design and packaging for the winery’s core Lodi Zinfandel would be an understatement. Her collaboration with Affinity Creative Group in repackaging this nationally distributed wine has meant a complete overhaul of the perception of this wine in the marketplace – and the sales numbers show it.

An Agency Created Just for You

We bring brands to life through beautiful packaging, engaging digital media, and enticing retail environments. The result: a seamless brand experience across all major touch points. How do we do that? Read on.

Shaping a New, Authentic Brand Identity for Napa Cellars

New packaging for Napa Cellars’ latest Classic Collection release reveals a dramatic transformation from its previous use of whimsical imagery. The brand now projects...

Afternoon Brief, June 1

Subscribe to the Afternoon Brief   Trending Story: California Association of Winegrape Growers Foundation Awards $30,000 in Student Scholarships The California Association of Winegrape Growers Foundation...

It’s What’s in the Bottle That Counts … Or Is It?

The Role of Texture in Wine Packaging. The lab supervisor of a well-known Sonoma County winery approached me recently with a lovely bottle of Cote des Roses by producer Gerard Bertrand...

Afternoon Brief, August 19

From Wine to Weed: Keeping the Marijuana Farm Small and Local: In November, voters in as many as 12 states will see a marijuana legalization initiative on their ballots...

Strategic Design Invigorates Brand Health

"Clients call us when they need to revive a tired brand or bring a new brand to life, on the label and on the shelf," says Ed Rice, Affinity Creative Group’s Director of Brand Strategy and Client Development.