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Afternoon Brief, January 18

Amid Shift in Wine Consumer Demand, California Wine Country Cautioned to Prepare for Ample Grape Supply: The North Coast wine business on Thursday received another wake-up call about gathering storm clouds that could dampen consumer demand for premium wines and the grapes from which they're made ...

Highly Effective Creative Solutions to Marketing Challenges

Affinity Creative Group specializes in integrated Brand Design, Digital Media and Retail Activation marketing services. Our mission is making our client’s great brands, even...

Package Redesign Flipped Double Digit Decline to Growth

To say Cline Cellars Marketing Director Christine Lilienthal is thrilled about the new label design and packaging for the winery’s core Lodi Zinfandel would be an understatement. Her collaboration with Affinity Creative Group in repackaging this nationally distributed wine has meant a complete overhaul of the perception of this wine in the marketplace – and the sales numbers show it.

An Agency Created Just for You

We bring brands to life through beautiful packaging, engaging digital media, and enticing retail environments. The result: a seamless brand experience across all major touch points. How do we do that? Read on.

Shaping a New, Authentic Brand Identity for Napa Cellars

New packaging for Napa Cellars’ latest Classic Collection release reveals a dramatic transformation from its previous use of whimsical imagery. The brand now projects...

Afternoon Brief, June 1

Subscribe to the Afternoon Brief   Trending Story: California Association of Winegrape Growers Foundation Awards $30,000 in Student Scholarships The California Association of Winegrape Growers Foundation...

It’s What’s in the Bottle That Counts … Or Is It?

The Role of Texture in Wine Packaging. The lab supervisor of a well-known Sonoma County winery approached me recently with a lovely bottle of Cote des Roses by producer Gerard Bertrand...

Afternoon Brief, August 19

From Wine to Weed: Keeping the Marijuana Farm Small and Local: In November, voters in as many as 12 states will see a marijuana legalization initiative on their ballots...

Strategic Design Invigorates Brand Health

"Clients call us when they need to revive a tired brand or bring a new brand to life, on the label and on the shelf," says Ed Rice, Affinity Creative Group’s Director of Brand Strategy and Client Development.

Afternoon Brief, August 9

Williams Selyem Acquires 121 Year-Old Russian River Valley Zinfandel Vineyard: Williams Selyem Winery, a producer of iconic Pinot Noir, Chardonnay and Zinfandel for 35 years, announced today it has purchased the historic Saitone Vineyard located on Olivet Road in Sonoma County's Russian River Valley...

G Ink Capabilities Showcased with Wintersun Labels and Capsules

G3 Enterprises are continuing to develop their G Ink technologies and have displayed label and capsule designs utilizing the bichromic, thermochromic, and photochromic features...

Afternoon Brief, May 20

Gallo expands vineyard holdings in Napa Valley: E&J Gallo Winery announced Tuesday that it has purchased 642 acres in the Napa Valley as the nations No. 1 vintner makes further inroads into the North Coast wine industry...

Afternoon Brief, March 18

Subscribe to the Afternoon Brief Trending Story: Wine Industry Revolutionary, Ben Parsons; Breaks with Tradition and Pushes Boundaries of the Law Its no real surprise that Ben...