In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour […]
Please join LAFFORT® and Francois Botton, Spark Technical Manager at LAFFORT®, for an informational webinar on the key points to look at for sparkling wine tirage bottling. We will discuss […]
Agricultural innovation and California water availability are both changing at unprecedented speeds. Wine industry professionals are invited to the 2019 Innovation & Water Management Speaker Series to learn from the […]
Sometimes beneficial and sometimes detrimental, oxygen plays a crucial role in the wine quality. Well managing oxygen pick-up in wine is one of the keys to optimize the wine shelf-life. […]
March Mouthfeel Madness with Matt Ridge Do you ever desire just a little more spice, mid-palate length, or more fruit in one of your wines before bottling? There are many tools […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow […]
In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]
The total number of email accounts exceeded 6.2B in 2018. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors […]
Molecular SO2 is so 2018. Join us for a deep dive as we go beyond the basics of wine analytics for a better understanding of what else is going on under the surface. We will show you how analysis can help you answer questions such as: What can I do to keep my wine from […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]
This program aims to provide a deeper understanding on what is essential from oak and cork selection to wine integration. You will learn how technology in the selection and evaluation of raw materials is critical in achieving high quality and consistent oak alternatives and cork. The discussion will include the management of oxygen before and […]
Learn how your winery can effectively set digital marketing goals and measure success. Join us for a free webinar on Tuesday, March 19th from 10:00 - 11:00 am PST with Tina Serio from Modern Digital, a digital marketing agency serving the wine industry. Tina will share tips and best practices including: How to get website visitors to take action Online advertising channels that drive sales […]
Vivelys' Boisé and G3 invite you to the 2nd annual technical meeting, Branch Out, Explore Oak. We urge you to "Think Outside the Barrel". This interactive meeting aims to provide a deeper understanding on what is essential from oak selection to wine integration including the evaluation of raw materials, the management of oxygen, and the use […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]
In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 principle […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
Sometimes beneficial but often detrimental, oxygen plays a crucial role in winemaking and wine quality. When not controlled, oxygen can be responsible of many wine faults, such as premature ageing, browning, loss of freshness, balance and identity. It is important to understand oxidation reactions and how to control oxygen pick up to use it as […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]
Join several Founders and CEOs in the WineTech and CannaTech space where businesses and consumers use tech to navigate their experience, and stay compliant in new industries. A Tech Bay Area Advocates event, linking tech entrepreneurs and funders. Wine, beverages and appetizers provided. Keynote Nicole DeMeo will address the funding and product industry in wine and […]
On March 28th 2019, LuxeSF (www.luxesf.com) will conduct it’s 2019 Annual Wineries Boot Camp at the Lincoln Theater in Yountville, California. Now in its 7th year, the Boot Camp will attract 300 + marketing, sales and hospitality directors representing 100 + California wineries, primarily located in Napa and Sonoma. Known for its eclectic programming which […]
The UC Davis Department of Viticulture and Enology along with UCCE Napa County, the Napa Valley Vintners, and the Napa Valley Grapegrowers will be holding an educational seminar at the Yountville Community Center to present current research and information, on a number of topics, to wine and winegrape industry professionals. Questions: email Karen Block at klblock@ucdavis.edu Advance registration is […]
The total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success […]
