Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge as wineries require more in depth skills and commitments from their hospitality staff. This live webinar will share best practices and creative ideas on how […]
The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique differentiators to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This in depth web training session will provide best […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This 45-minute live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will demonstrate […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge as wineries require more in depth skills and commitments from their hospitality staff. This live webinar will share best practices and creative ideas on how […]
WineDirect's popular roadshow series is coming to the Willamette Valley! Join industry experts and winery professionals for presentations and discussion about: HOW TO SURVIVE IN THE NEW RETAIL AGE Jim Agger, VP Marketing & Business Development, WineDirect In this session we’ll share insights on how your winery can prepare for the monumental shifts in online […]
The total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
'Wine Club Retention: You worked so hard to get them, how do you keep them?' A guest will most often join your wine club because they had a memorable experience in […]
The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique differentiators to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This in depth web training session will provide best […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer relationships are nurtured through digital contact: email, social media and website ecommerce. Personalization is one of the biggest digital marketing trends available to companies today […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This 45-minute live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will demonstrate […]
WINE WOMEN will host the panel discussion, “These Men Want You to Succeed,” on April 17th from 6 to 8:30 p.m., at Gloria Ferrer Caves & Vineyards, in Sonoma. Featuring former President and CEO of the Network of Executive Women, Joan Toth, as the panel moderator, the event will explore how women can gain support from […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge as wineries require more in depth skills and commitments from their hospitality staff. This live webinar will share best practices and creative ideas on how […]
The total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
Join Rack & Riddle and Scott Laboratories for a focused seminar highlighting the latest research and innovation in Sparkling Wine Production. The agenda will cover a wide range of topics by some of the foremost experts in the industry. Pressing Fruit & Optimal Parameters, Techniques and Products for Making Quality Base Wine Penny Gadd-Coster, Executive Director of […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This 45-minute live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will demonstrate […]
The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique differentiators to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This in depth web training session will provide best […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This 45-minute live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will demonstrate […]
Join Rack & Riddle and Scott Laboratories for a focused seminar highlighting the latest research and innovation in Sparkling Wine Production. The agenda will cover a wide range of topics by some of the foremost experts in the industry. Pressing Fruit & Optimal Parameters, Techniques and Products for Making Quality Base Wine Penny Gadd-Coster, Executive Director of […]
The total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer relationships are nurtured through digital contact: email, social media and website ecommerce. Personalization is one of the biggest digital marketing trends available to companies today […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer relationships are nurtured through digital contact: email, social media and website ecommerce. Personalization is one of the biggest digital marketing trends available to companies today […]
The North Bay Business Journal presents our annual conference focusing on the top issues in the wine industry. Panels will discuss Twin Tracks for 2018: The Drive to Premiumization and The […]
The Stags Leap District Winegrowers are celebrating their 20th annual Vineyard to Vintner (V2V) weekend. This annual event gives visitors full backstage access to the wines, the vineyards and the people behind this iconic wine region. Vineyard to Vintner is a weekend of intimate experiences of tasting world renowned Cabernets while mingling with winery owners […]
he total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success […]
The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique differentiators to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This in depth web training session will provide best […]
*PLUS- lead generation using LinkedIn "If you can dream it, you can do it." - Walt Disney How many of us take time out of our busy lives to think about their vision? Not many. Let’s take Walt Disney’s advice and spend some time dreaming… As part of WINE WOMEN's Career Series, Claire Myers, Master […]
The two-day Sauvignon Blanc Experience event will bring together winemakers, sommeliers, growers, buyers, media and wine enthusiasts for learning, presentations, technical tastings and trials, food and wine pairings and a grand tasting featuring 40+ wineries. The trade-focused International Symposium on May 4 will feature speakers from France, New Zealand and regions around California, including prominent […]
