Vivelys' Boisé and G3 invite you to the 2nd annual technical meeting, Branch Out, Explore Oak. We urge you to "Think Outside the Barrel". This interactive meeting aims to provide a deeper understanding on what is essential from oak selection to wine integration including the evaluation of raw materials, the management of oxygen, and the use […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]
In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 principle […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
Sometimes beneficial but often detrimental, oxygen plays a crucial role in winemaking and wine quality. When not controlled, oxygen can be responsible of many wine faults, such as premature ageing, browning, loss of freshness, balance and identity. It is important to understand oxidation reactions and how to control oxygen pick up to use it as […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]
Join several Founders and CEOs in the WineTech and CannaTech space where businesses and consumers use tech to navigate their experience, and stay compliant in new industries. A Tech Bay Area Advocates event, linking tech entrepreneurs and funders. Wine, beverages and appetizers provided. Keynote Nicole DeMeo will address the funding and product industry in wine and […]
On March 28th 2019, LuxeSF (www.luxesf.com) will conduct it’s 2019 Annual Wineries Boot Camp at the Lincoln Theater in Yountville, California. Now in its 7th year, the Boot Camp will attract 300 + marketing, sales and hospitality directors representing 100 + California wineries, primarily located in Napa and Sonoma. Known for its eclectic programming which […]
The UC Davis Department of Viticulture and Enology along with UCCE Napa County, the Napa Valley Vintners, and the Napa Valley Grapegrowers will be holding an educational seminar at the Yountville Community Center to present current research and information, on a number of topics, to wine and winegrape industry professionals. Questions: email Karen Block at klblock@ucdavis.edu Advance registration is […]
The total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer relationships are nurtured through digital contact: email, social media and website ecommerce. Personalization is one of the biggest digital marketing trends available to companies today […]
Learn to Memorize Certain Aromatic Molecules: Level 2 In this highly educational seminar you will learn how to structure and develop your aromatic universe, and identify, classify and describe aromas in wine and cork closures. You will also gain insight into the possible impact of cork closure aromas on bottled wine. Alexandre Schmitt, aka the […]
Would you like to better manage sulfite levels in your wine or put in place low sulfites winemaking strategies? Oxygen management in wines is one of the keys to achieving this. Join our webinar and you will learn: What are the 3 sources of oxygen in a bottle of wine How does oxygen impact SO2 […]
In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 […]
WineDirect's popular roadshow series is coming to Texas! Join industry experts and winery professionals for presentations and discussions on DTC trends, the future of ecommerce and how both intersect in the wine industry. Plus, learn about our latest integrations and tools you can leverage for success. Registration is FREE and includes all content and breakfast. […]
Think beyond the tasting room. Statistics show DTC wine sales might do well originating in the tasting room, but keep in mind many customers may never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not […]
Join DTC Industry leaders and experts on Thursday, April 11, 2019 at 8:30am in Santa Rosa, CA for our fourth annual conference! Location: Luther Burbank Center for the Arts 50 Mark West Springs […]
Join LAFFORT® for our annual Rendezvous, a technical seminar addressing current trends in winemaking. The 2019 Rendezvous will address the growing trend for wines made with reduced levels of SO2. […]
This full-day interactive course will provide an in-depth opportunity to learn about the 30 most frequent defects found in wines. With the tasting of 60 wines the attendees will be trained on each wine defect in both white and red wines. The apparition mechanism of each fault will be discussed as well as the ways […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
This full-day interactive course will provide an in-depth opportunity to learn about the 30 most frequent defects found in wines. With the tasting of 60 wines the attendees will be trained on each wine defect in both white and red wines. The apparition mechanism of each fault will be discussed as well as the ways […]
The North Bay Business Journal presents our annual conference - the most in-depth, regional view of the strategic direction of the premium wine business - by and for industry leaders […]
Join LAFFORT® for our annual Rendezvous, a technical seminar addressing current trends in winemaking. The 2019 Rendezvous will address the growing trend for wines made with reduced levels of SO2. […]
This two-hour workshop, designed for beginner to intermediate levels, includes general microscope maintenance, Kohler illumination, identification of wine yeast and bacteria, yeast viability staining, and discussion on PCR and culture plating. If possible, we strongly recommend bringing your own microscope to the class. There will only be one microscope available for attendees to share. These […]
