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The Digital Customer Journey- Make an Impact at Every Touchpoint
April 9, 2019 @ 9:00 am - 10:30 am PDT$95 – $125
Think beyond the tasting room. Statistics show DTC wine sales might do well originating in the tasting room, but keep in mind many customers may never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. As a matter of fact, consumers actually expect access to their favorite brands 24 X7 from anywhere on any device. Digital marketing strategies offer wineries a much broader opportunity to build off-site relationships through savvy email messaging, website access and social media conversations. Knowing how to create unique, compelling brand experiences are more important than ever to capture, retain, nurture and grow direct consumer relationships.
This 90-minute live webinar will cover key facets on ways to turn up the volume on performance-driven digital marketing strategies using customer segmentation and personalized communications which will help wineries attract, retain and stay connected with customers.