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Beyond the (Standard) Bottle: Wineries Are Embracing Greener Packaging

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Growing and making wine can be done sustainably. According to Grand View Research, the production of organic wine is projected to grow 10.2 percent...

The Whole Package: Wine Needs to Create Memories with Each Delivery

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There’s no question the wine market has changed dramatically since the early days of the COVID-19 pandemic. When wineries were forced to halt in-person...

Rethink Packaging: Wine Needs to Embrace CPG Strategies to Attract New...

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Wine packaging was designed and perfected for the retail shelf display. So what happens when retail display doesn’t matter quite as much as it...

Wine Label Color Drives Sales and Communicates Brand Values

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Wine consumers do judge a wine by its label—whether they mean to or not.  —Kathleen Willcox The decision to buy one product over another often seems...

Wine Closures—An Open Discussion

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There are a plethora of closure options for producers—all of which have different strengths and weaknesses in terms of the ability to preserve wine...

Leveraging QR Codes to Increase Wine Sales

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Just a few years ago, QR codes were the anchovies of the wine label. A very specific product that consumers would either automatically gravitate...

PET Bottles—The Future of Wine Packaging

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Between supply chain issues, sustainability initiatives, and an increase in the DtC market space, producers are investing in the light-weight alternative wine bottle. —Jeff Siegel The...

Business Strategy Behind The Wine Group’s Partnership With MPL Brands NV

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Hard seltzer's growth has slowed, and you’re a wine company trying to reach younger consumers—what do you do? —Jeff Siegel If you’re The Wine Group, you...

Winemakers, Distributors Experiment with Supply Chain & Carbon-Shrinking Shortcuts

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Whether shipping wine across the globe in giant bladders, or biking a bottle down the street, there’s likely a way to make the trip...

The Great Supply Chain Kerfuffle of 2021

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Delays in deliveries are affecting viticulture and winemaking procedures, product launches, and limiting consumers' options during the peak of holiday wine-buying. —Jeff Siegel Brian Talley ordered...

Canada’s Struggle with Sustainability

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Canadian winemakers grapple with a lack of vendor-diversity, resulting in less sustainable packaging options and impeding market reach. —Andrew Monro When it comes to wine-growing regions...

Is It Time to Kick the (Wine) Can?

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Canned wine seems to have plateaued in the U.S., despite many opportunities for growth —Jeff Seigel What does it say about canned wine’s future that one...

Consumers’ Thirst for Wine Fuels the Storage and Cellaring Business

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Increase in wine purchases means increase demands for wine storage solutions. —Melanie Young The wine storage business experienced a measurable uptick during the pandemic-induced, wine-buying boom....

QR Codes and NFC Chips—The Future of Wine Marketing

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“They say the death of the QR code was announced prematurely,” speaker Ed Rice, executive director of Affinity Creative told those attending Wine Industry...

Sustainable Packaging for a More Wholistic Wine Business

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Eco-friendly packaging engages consumers, improves brand image, and is simply better for the environment. —Barbara Barrielle In the wine industry, packaging is vital for the conservation...
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