In this episode, George sits down with Karissa Kruse, President & CEO of Sonoma County Winegrowers, to explore her visionary leadership in the wine industry. Karissa shares the inspiration behind crafting...
By creating a singular message, these wine regions successfully presented their unique positions. By Carl Giavanti Successful wine press trips are contingent on the harmonious alignment of all parties...
Healdsburg, CA, December 9, 2024 – Wine Industry Network (WIN) hosted the 12th Annual North Coast Wine Industry Trade Show & Conference (WIN Expo) at the Sonoma County Fairgrounds and Event Center...
By Carl Giavanti Sean Weir grew up in Sonoma Valley, Calif. He enjoyed his first crash course in wine appreciation as a 20-year-old backwaiter at the Domaine Chandon restaurant in Napa Valley. He later...
Both hosts and attendees should be prepared for a media visit. By Carl Giavanti I recall once picking up a media guest at the Portland, Ore., airport. After greetings and hugs, they pulled a crisp printed...
Winegrowers are nothing if not adaptable, given that the grape is a harbinger crop, or in more prosaic terms, the canary in the coal mine for agriculture. As a result, when climate shifts generate more...
In this episode of the WIN Insider Series, George sits down with Jenny Gilbert, Co-founder of RedChirp to discover how this platform, a text messaging platform, is revolutionizing communication in the...
Come Over October (COO) sprung from a light bulb moment in January 2024, when noted author & wine writer Karen MacNeil was walking her dog and pondering the plethora of anti-wine messaging filling...
The fog along the California coast is alive — it flows from the Pacific Ocean up through passes in the protective coastal ranges and into the valleys like a tide. It rises into the hills and breathes before...
Maintaining strong relationships with customers, sales support and suppliers is essential to the success of any project. By Ian Perez Many beverage alcohol brands tend to look toward complex strategies...
