February 28, 2022
“Our goal is to have e-commerce, shipping, compliance, sales and excise tax reporting rolled into one convenient, user-friendly solution for our clients.” So says Steven Harrison, CEO and Founder of Vinoshipper,...
February 24, 2022
With an increased interest in the digital space, more wine brands may shift marketing efforts toward affiliate programs.
—Brooke Heron
When it comes to online marketing and advertising most wine industry...
February 23, 2022
Sean P. Sullivan is a contributing editor at Wine Enthusiast, covering Washington, Oregon, Idaho, and Canada. He is also the founder of Washington Wine Report, an on-line site dedicated to the wines and...
February 22, 2022
Expect to see the federal government try to make significant changes in the way wine is marketed and distributed in the wake of last week’s Treasury Department report on concentration in the beer, wine,...
February 21, 2022
Managing a vineyard is no easy feat! Constant pressure on lowering operating cost, personnel and pesticide regulations, water use documentation and countless other factors make managing a successful vineyard...
February 17, 2022
Wine consumers do judge a wine by its label—whether they mean to or not.
—Kathleen Willcox
The decision to buy one product over another often seems mysterious—whether analyzing broad purchasing data...
February 16, 2022
The wine world has always been full of myths—mystique and imagination play as big a part in our enjoyment of wines as facts and figures.
People like mystique.
Yet, almost all myths are eventually dispelled;...
February 15, 2022
There are a plethora of closure options for producers—all of which have different strengths and weaknesses in terms of the ability to preserve wine for long or short periods, consumer perception, and environmental...
February 14, 2022
G3 is a wine industry leader providing oak products, integrated packaging, and logistics solutions with a drive for innovation and process improvement that benefits customers through a creative line...
February 10, 2022
At WIN’s Leadership Conference, experts analyze the financial state of the wine industry
—Alexandra Russel
On February 9, 2022, Wine Industry Network welcomed attendees to its virtual Leadership Conference,...