Adding video and AI to your winery marketing may be easier than you think. By Laurie Wachter The world of marketing sometimes feels like it’s spinning out of control. New social media channels,...
Sharing an experience creates new and loyal customers. By Melanie Young Sponsoring events can bring new customers to your wine brand through product sampling and social engagement. What’s...
Here is what wineries need to know if they plan to sell wine online for the first time. By Kelly Martin E-commerce wine sales makeup 23% of the total revenue in the U.S. DTC wine market. More wineries...
With a deadline looming, wineries face a complicated path to compliance with California’s Statewide Waste Discharge Requirements By Laurie Wachter The California wine industry has been plagued by...
Producers are rethinking their devotion to the nobles. By Kathleen Willcox The last few years have not been kind to vitis vinifera. Damage from wildfires, hail storms, late and then early...
For winery owners navigating the dynamic landscape of the wine industry, understanding the pivotal role of wine styles in marketing success is paramount. By Chris Millard In the intricate world...
By Carl Giavanti Kathleen Willcox is a freelance journalist whose work covers wine, beer, food and culture. She writes for Liquor.com, Wine Searcher, Wine Enthusiast and other publications (including...
All 50 states have wine producers — 10,637 in all — which preserve the land, hire local people, support suppliers, attract tourists, contribute to their local communities and pay lots of taxes on all levels....
WIN reached out to winemakers to find out more about how they’re finding and using wild yeast. By Kathleen Willcox For millennia, the process of alcoholic fermentation was shrouded in mystery. Fruit...
The deadline for compliance is fast approaching. Are you ready? By Jeff Siegel One of the biggest changes in the California wine industry since the end of Prohibition begins on Jan. 1, 2024, and...
