Adding video and AI to your winery marketing may be easier than you think.
By Laurie Wachter
The world of marketing sometimes feels like it’s spinning out of control. New social media channels,...
Sharing an experience creates new and loyal customers.
By Melanie Young
Sponsoring events can bring new customers to your wine brand through product sampling and social engagement. What’s...
By Carl Giavanti
Kathleen Willcox is a freelance journalist whose work covers wine, beer, food and culture. She writes for Liquor.com, Wine Searcher, Wine Enthusiast and other publications (including...
Strategies to enhance user experience, personalization and loyalty for
millennials and Gen Z consumers in wine e-commerce
By Laurie Wachter
Is “digital friction” in your team’s...
Consider how an influencer will relate to your brand image and customers.
By Melanie Young
“Influencer” is a marketing term that’s recently exploded as fast and forcefully as the pop of a champagne...
By Carl Giavanti
Martin Redmond
Martin Redmond is a retired financial professional (C.P.A.) who serves as the treasurer on the board of directors for the Glancy Wine Education Foundation. The foundation...
Gallup’s annual Consumption Habits poll, which tracks American attitudes toward drinking and surveys who drinks what, shows wine dropping in popularity.
By Jeff Siegel
More Americans are abstaining...
As the target audience of wine clubs continues to diminish and technology enables choice, we can expect subscriptions to play an increasingly influential role in shaping the future of the wine industry.
By...
Hosted trips are about introducing your brand, building relationships and delivering a memorable experience for guests to share back home.
By Melanie Young
Familiarization (aka “fam”) trips are an effective...
By Carl Giavanti
Carole Mac
Carole Mac is an executive producer, sommelier, author and speaker with more than 15 years of experience. According to USA TODAY, her series Somm School Insider, which...
