The Next Varietal Trend—Analysts Weigh In
In the 1980s and 90s, the next big thing in wine was White Zinfandel. In the 2010s, it was sweet red blends. So, what’s...
Wineries Success in the Face of Mass Consolidations, Shutdowns
The number of wine products continues to increase, distributors continue to decrease. What now?
—Kathleen Willcox
In 2020, the global wine market was valued at around...
These Wine Professionals Started Virtual Businesses During the Pandemic—Here’s What They’ve...
How three entrepreneurs launched digital services and plan to sustain them in a post-pandemic world.
—Chasity Cooper
Pre-pandemic, wine enthusiasts of all levels would travel the...
‘Tis the Season: Wineries That Give Back With Every Bottle Purchase
Doing good can translate into doing well. Consumers want to give back, and brands that empower them to do just that, while simultaneously acquiring...
Turning Holiday Gift Memberships into Loyal Club Members
How to gather and leverage consumer data during the wine gift-giving season.
—Chris Towt, co-founder and chief executive officer of VineSpring
Club memberships are an...
Wine Competitions—Worth It?
Winemakers weigh the pros, cons, and relevancy of wine competitions in the modern market.
—Robin Shreeves
A tasting room lined with award-winning bottles, glittering with bronze,...
As Restaurants Reopen, Sommeliers Re-Envision Wine Lists
What producers need to know to get their wines into the hospitality sector.
—Melanie Young
Restaurants closed throughout much of 2020 when the novel coronavirus caused...
Winemakers, Distributors Experiment with Supply Chain & Carbon-Shrinking Shortcuts
Whether shipping wine across the globe in giant bladders, or biking a bottle down the street, there’s likely a way to make the trip...
How to Boost Wine Club Membership
An increase in wine club convenience equates to an increase in wine club members and membership retention.
—Zach Kamphuis, general manager, Commerce7
Why should a consumer...
Experts Answer—How Can the Wine Industry Engage ‘Digital Natives?’
This Expert Q & A features Rosa Noble, hospitality and DTC Manager for Judd's Hill Winery & MicroCrush, and Jennie Gilbert, founder of Red...
Wine’s ‘Gender-Split’
Expert analysts not convinced by recent poll concluding a massive wine consumer gender gap
—Jeff Siegel
There has always been a sense that women buy more...
Smaller Producers Need Independent Retailers—Now More Than Ever
Distributors, brokers, and buyers discuss the importance of connecting with niche-focused wine shops
—Jeff Siegel
“You’re the only one who can tell your story,” says a...
QR Codes and NFC Chips—The Future of Wine Marketing
“They say the death of the QR code was announced prematurely,” speaker Ed Rice, executive director of Affinity Creative told those attending Wine Industry...
