Sales & Marketing

Hosted trips are about introducing your brand, building relationships and delivering a memorable experience for guests to share back home. By Melanie Young Familiarization (aka “fam”)...

By Carl Giavanti   Carole Mac is an executive producer, sommelier, author and speaker with more than 15 years of experience. According to USA TODAY, her...

Distributors, both large and small, share their thoughts on how wineries can best work with them to increase sales. By Kathleen Willcox  As anyone who has...

Leveraging widely recognized but under-utilized events can help initiatives that might otherwise get lost in a broad marketing blitz get a foothold. By Kathleen Willcox  It’s...

Wine Industry Sales Symposium tackles the generational divide and post-pandemic hesitancy By Alexandra Russell The recent Wine Industry Sales Symposium (May 11, 2023), included a full...

Wine Sales Symposium offered insights and concrete examples about boosting sales in a falling market and attracting new and emerging consumers. By Laurie Wachter Last week's...

By Carl Giavanti Cindy Lowe Rynning is founder of the award winning wine blog, Grape Experiences. She holds the WSET L3 certification and her writing...

Age notwithstanding, new wine consumers can be found — and courted — by offering a variety of products and presentations. By Robin Shreeves   Wine consumption is...

The landscape of wine consumption is undergoing a dramatic transformation. By Nathan Westfall   The world of wine has long been associated with tradition, craftsmanship and a...

The ultimate goal of wine competitions is to give each wine its due and create enhanced marketing opportunities. By Alexandra Russell   Many consumers see medals and...

Attracting a more diverse and younger cohort of repeat customers requires creative thinking. By Kathleen Willcox    Bad news first (and this is hardly breaking news): the...

By Carl Giavanti   Paul Hodgins is a wine writer, arts writer and educator. He was the wine, beer and spirits columnist for The Orange County...

Here's a simplified breakdown of how data analytics can benefit your winery, drawing parallels to Billy Beane's Moneyball approach. By Nathan Westfall As a winery owner,...

The 2022 Direct-to-Consumer Impact Report offers a variety of key insights on trends and developments in tasting rooms and DtC over the last year. By...

Famous wine writer Jancis Robinson shared her concerns at a Napa RISE event. By Pam Strayer   On April 5, 2023, the world’s most famous wine writer,...