Insights from the 2024 Wine Sales Symposium,
produced by Wine Industry Network (WIN)
By Alexandra Russell and Laurie Wachter
On Thursday, May 16, more than 300 attendees showed up for the 2024 Wine Sales...
Leveraging the decades-long link between basketball and wine to attract new consumers
By Kathleen Willcox
The business of selling anything, from widgets to wine, to a younger generation often requires...
Marketing professionals join together for classes, networking and industry discussions
Last week, 30-year wine industry marketing veteran Michael Wangbickler (Balzac Communications) announced...
TWE’s Ben Dollard brings perspective to the shift in consumer behavior.
Ben Dollard
Ben Dollard grew up in Adelaide, Australia. His family was in the hospitality industry and, he says, “Growing...
Communication is key if you want to attract new customers — and retain existing ones.
By Kathleen Willcox
First you need to sell your wine. Next you need to retain your customer. The link between...
The Wine Marketing Awards are meant to serve as an inspiration for professionals in the field, encouraging innovation and excellence in the marketing of wine.
Wine Industry Network’s Wine Marketing Awards...
“My job is to see what others cannot — to believe in our potential and inspire the rest of the industry to live up to our legacy.” —Christopher Goblet
By Laura Ness
Chris Goblet with a bottle from Lescombes...
By Carl Giavanti
Devin Parr is a leading personality in the wine industry. She is the founder and managing partner of Devin Parr & Associates, a PR, marketing and content agency in the beverage,...
Where is Taylor Swift when wine needs her?
By Jeff Siegel
Is the cure for what ails wine as simple as a couple of A-list celebrity brands? In other words, where is Taylor Swift when wine needs her?
“Sure,...
How is the Evergreen State beating the odds in a challenging marketplace?
By Kathleen Willcox
There’s always that one person who manages to look like a model in every picture while everyone else...
