Marketing professionals join together for classes, networking and industry discussions
Last week, 30-year wine industry marketing veteran Michael Wangbickler (Balzac Communications) announced...
Before you ask for the sale, here are some tips on building a bond with customers.
By Craig Root
One of the things I stress with new and veteran tasting room employees is the concept of “helpful...
TWE’s Ben Dollard brings perspective to the shift in consumer behavior.
Ben Dollard
Ben Dollard grew up in Adelaide, Australia. His family was in the hospitality industry and, he says, “Growing...
Communication is key if you want to attract new customers — and retain existing ones.
By Kathleen Willcox
First you need to sell your wine. Next you need to retain your customer. The link between...
We keep hearing that “wine consumption habits” are changing, Baby Boomers are aging, and that we should pay attention to new customer groups…but what does that mean? How are other age groups consuming...
The Wine Marketing Awards are meant to serve as an inspiration for professionals in the field, encouraging innovation and excellence in the marketing of wine.
Wine Industry Network’s Wine Marketing Awards...
Recent statistics may have some experts predicting a less-than-rosy outlook for the global wine market this year, but since 2020, DTC sales have been bucking trends and innovators like RedChirp® are the...
“My job is to see what others cannot — to believe in our potential and inspire the rest of the industry to live up to our legacy.” —Christopher Goblet
By Laura Ness
Chris Goblet with a bottle from Lescombes...
One Ohio winery is making low-alcohol wines as a matter of course.
By Paul Vigna
You could say winemaker Joe Juniper at Vermillion Valley Vineyards in Wakeman, Ohio, is ahead of the low-alcohol...
It’s “All hands on deck” to protect our industry.
By Jim Trezise
“It’s the economy, stupid!”
That was the brief, blunt messaging behind Bill Clinton’s first presidential run, as articulated by political...
